Category: Customer Experience

Three Ways AI can Improve Customer Experience

In an increasingly fluid retail marketplace, where purchasing continues to shift from the physical to the digital, companies both big and small must look for new ways to differentiate their brands, build loyalty and keep their customers coming back for...

Billing Issues: Time for Tech to Save Telcos

Billing and accounting errors have become disappointingly normal for the telco industry; a recent study from software company Brite Bill found that a substantial proportion of complaints about telecoms operators were due to billing and contract issues, with billing issues...

Customer What?: Exclusive Excerpt from new Book by Ian Golding

Customer Experience professional consultant Ian Golding is well known to CXM readers thanks to his role as a Non-Executive Editor and a CX Masterclass leader, but his influence is expanding dramatically with the recent publication of his first book, Customer...

How Gamification Benefits Customer Experience

We’ve all played games in our lives, starting when we were very young. Those first games helped us learn how to follow rules, how to be respectful, and how to motivate ourselves to learn and to advance—because winning, of course,...

Sorry Boomers, Millenials Really do have it Tougher in Finance

Are millennials – or as they are also known, Generation Y – really that bad with money? They are often labelled as being frivolous with cash and marketers try to capitalise on this. However, Manchester-based Freedom Finance has carried out...

The Fundamental Point Missed When Improving Customer Experience

The successful rise of tech-first companies such as Amazon and Uber have taken service delivery and Customer Experience to new levels. This has bought into stark focus the quality of service provided by longer-established companies. Customers now expect the same high...

Customer Service Quality: Are you Overestimating Yours?

Aligning consumer expectations of what constitutes good customer service with what is realistically deliverable has always been a delicate balancing act. But new research, carried out by Arvato in the USA, suggests that the gulf between the two may be...

GDPR: What it Means for Customer Experience

May sees the arrival of the much anticipated General Data Protection Regulation (GDPR). Much has been made of this new legislation, and in the months preceding its advent there has been considerable speculation, hype, and to some extent scaremongering regarding...

Building Shelf Esteem: The Rise of Electronic Labelling

Physical stores will end up as showrooms – just one of the outcomes predicted from the growth of online shopping. But with around 90 percent of retail transactions still taking place in-store, it hasn’t come to pass. That’s not to say...

The Automation Paradox

Reading the latest technology news or skimming through this year’s topics for customer service conferences, it’s not difficult to picture a not-so-distant future where customer service jobs will be taken over by robots. According to research, six percent of all US...