Category: Customer Experience

Top News From Our Clients

Here are some of the latest news from our clients, companies that have participated in our award shows, that entered the UK Customer Experience Awards, UK Digital Experience Awards and the UK Employee Experience Awards. Take a look at what they...

Where Should Customer Experience Reside In An Organization

One question that has plagued many is where to place Customer Experience (CX) within an organization. There are two schools of thought on who should own CX. Some think there should be one functional group that owns CX. The common thought is that Marketing is...

CXPA <3 Customers: The CX Day Taking Place in Birmingham for the First Time

ALCMY Studios, a Birmingham Customer Experience Agency and Marketing Studio, is to host this year’s Customer Experience Day on behalf of the CXPA. The global event which takes place in various cities across the world is coming to Birmingham for the...

Waymo is Designing Collapsible Cars That Crash Into Pedestrians Gently

Waymo has taken Newton’s third law—every action has an equal and opposite reaction—to heart. A patent awarded to the self-driving-car company on Aug. 8, reported by Silicon Beat, proposes a new car shell design that “softens” before a crash to cushion...

Why Being Connected To Your Customers Is Not Enough

Every business and CEO likes to think that they always put the customer first, but the hard truth is that there is a huge disconnect between what businesses believe they are offering and what customers feel they are actually receiving....

90% of UK Consumers Have Unsubscribed from Retailer Comms in the past Year 

New research commissioned by Engage Hub, the data-driven customer engagement solutions company, reveals that 90% of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many...

Interview: What Does It Take to Run a Private Island?

We had an opportunity to talk to Gordon Cartwright, the Executive General Manager at The Isle of Eriska Hotel, Spa and Golf – a lovely haven located on the west coast of Scotland. Staying on a private island is probably...

BrewDog Plans to Build Craft Beer Bar on US-Mexico Border

‘Make beer, not walls,’ their promotion reads A Scottish beer maker has come up with a crafty solution to troubled relations on the U.S.-Mexico border. BrewDog’s innovative employee initiatives have been awarded at The UK Customer Experience Awards , and to this...

Marketing Messages Are More Receptive When They Are Hyper Personalised

Consumers have come to expect companies to understand them and their preferences Personalisation works. Your marketing emails are 26% more likely to be opened when you include the receivers name in the subject line, 62% of people claim they are more likely...

Tesco to End Sales of 5p Carrier Bags

Supermarket to stop selling ‘single-use’ bags but will offer customers ‘bags for life’ costing 10p The UK’s largest retailer is to stop selling “single use” 5p carrier bags in its UK stores from the end of the month, instead offering shoppers...