Category: Customer Experience

Waitrose – Measuring the Magic

Waitrose has demonstrated its commitment to continuous improvement of customer satisfaction by launching a customer experience management (CEM) programme with Empathica, the UK’s leading CEM provider. Replacing their current mystery shopping initiative, the new programme will be designed to assess the...

The Customer Experience Business Part 2

As I said in last month’s issue, the unexpected discovery that came as a result of my research project of five great companies is that, although they are all in different industries, they all share five things in common. Since...

Your shoes or mine?

You know what it’s like, staring in disbelief at the TV, calling the contestant an idiot because they don’t know the answer! Of course, in the warm and cosy surroundings of our armchair, we usually answer in an instant, but...

10 lessons learned about customer experience

Over the 10 years working with leading global brands, we’ve learned that sometimes it’s executing the basics well that allows brands to break through to new levels of success. Here are some of the key lessons we’ve taken from our...

Rethinking the Risk and Reward Relationship?

The risk/reward principle is well understood, but is it a mindset – a particular lens for viewing life through, or something closer to the rules of a particular game? A game, moreover, often played by people who think of themselves as...

Gold Medal Customer Experience

What can we learn from the award winners? In the year of the London Olympics, the gold medals for Customer Experience were handed out at the UK Customer Experience Awards on Friday 21st September. Here, one of the judges, Paul Weald,...

The Customer Experience Business

Last month, in July, I gave a keynote speech at the Inman Connect Conference in San Francisco. At the 2010 conference we were awarded the highly-acclaimed title, “Inman’s Most Innovative Brokerage”. We won the award for our thought leadership in...