Category: Customer Experience

5 Tips That Can Make SMS Marketing More Effective for SMEs

SMS marketing is one of those areas that many SMEs and start-ups seem to avoid, especially at the very beginning. The most frequently cited reason for this is annoyance and the presumption that it could irritate potential customers. Not many...

In The Enterprise, Customer Experience Starts With Social

Many companies view social media as simply one part of their marketing strategy – using it to tweet or otherwise share company announcements, comment on relevant news, and distribute company-authored content. But increasingly, savvy businesses are recognizing social media not just...

Holland & Barrett Sold for £1.8bn to Russian Billionaire

Holland & Barrett, the UK’s biggest health food retailer, is being bought by a Russian billionaire for £1.8bn. L1 Retail, a fund controlled by Mikhail Fridman, is buying the chain from US private equity firm Carlyle. Carlyle acquired Nuneaton-based Holland & Barrett...

How Customer Conversations Make or Break CMO Careers

Customers are the life and blood of today’s businesses. The Chief Marketing Officer (CMO) is the champion of these VIPs, and in this role they must facilitate continuous, two-way conversations, both on a personal and professional level. Failing to do...

Tesco Home Deliveries Hit by Computer Glitch

Thousands of Tesco customers have had home deliveries cancelled as a result of a computer glitch that is affecting services nationwide. A spokesperson for the supermarket said that up to 10% of customer orders had been affected. Many customers took to social...

McDonald’s Is Taking Its Biggest Risk in History

McDonald’s is taking one of the biggest risks in the company’s history by adding fresh beef to its menu. The fresh beef patties, which will be available at restaurants nationwide next year, have been slowing down customer service — something McDonald’s has...

CarFinance 247 to Move 420-strong Team Into Manchester’s Universal Square

Online motor finance firm CarFinance 247 is relocating its HQ to Universal Square in Manchester. The company plans to move its 420-strong workforce to a 40,000 sq ft office at the scheme this August. Manchester property and investment company MCR Property Group,...

‘Love At First Sight’: The Bizarre Story of How Amazon’s Deal for Whole Foods Went Down

Amazon shocked the world last week when it announced a $13.7 billion deal to buy organic-grocer Whole Foods — a warning shot that officially put competing grocers on notice and sent their shares tumbling. In a town hall meeting the day the deal...

Amazon Just Spent $13.7 Billion to Prove Once Again That It’s the Most Dangerous Company in Tech

It’s no secret by now that Amazon, the so-called “everything store,” has zero hesitations or compunctions about entering a new market and completely upending it. Amazon did it with books. Amazon Web Services did it with the IT department. Now, with its...

7 Ways Modern Knowledge Management Performs Customer Experience Miracles

An old proverb “knowledge is power,” was initially derived from a closely related Latin aphorism first used in a work by Sir Frances Bacon then later published verbatim as scientia potentia est, by his secretary Thomas Hobbes in his original...