Category: Customer Experience

Forrester’s marketing and CX predictions for 2025: rising prices to erode brand loyalty by 25%

Forrester’s B2C Marketing & Customer Experience Predictions for 2025 suggest a significant shift in consumer behaviour as price sensitivity rises, leading to a projected 25% decline in brand loyalty. With inflation and economic uncertainty pushing consumers to rethink their spending...

AI-Powered post-purchase experiences on the rise in UK eCommerce

UK retailers are doubling down on AI to enhance the post-purchase experience.According to research from Scurri and IMRG, UK e-commerce businesses are rapidly adopting AI solutions to streamline and improve the customer journey after purchase. By 2025, AI will power...

65% of shoppers want holiday gifts from brands

The latest Snappy gifting report reveals that 65% of loyalty program members want to receive holiday gifts from their favourite brands, showing the growing role of gifting in customer engagement. This highlights that holiday gifts can significantly influence brand loyalty,...

New report shows fast food chains face customer service struggles

A new report from Chatmeter reveals that quick-service restaurants (QSRs), commonly known as fast-food restaurants, are struggling to keep customers happy. Despite Chick-fil-A, Carl’s Jr. & Hardee’s, and Arby’s topping Chatmeter’s 2024 QSR Reputation Ranking for food, service, and value,...

Inflation eases, but European consumers still cut back on spending

European shoppers are scaling back on spending, even as inflation eases, according to Boston Consulting Group’s (BCG) 2024 European Consumer Sentiment Report. In the first half of 2024, 73% of consumers reported higher prices, but wages and savings haven’t kept...

Nearly 80% of European drivers ready to embrace AI-powered voice assistants

According to the latest survey by SoundHound AI, nearly 80% of regular drivers are inclined to adopt voice assistants with generative AI capabilities in their vehicles if available.“Over the last 12 months of deployment, it’s become clear that those early...

Ageas CEO, Ant Middle honoured with Lifetime Achievement Award at UK Customer Experience Awards

Ant Middle, CEO of personal lines insurer, Ageas UK, picked up the Lifetime Achievement Award at the UK Customer Experience Awards, last night in London.Ant Middle was honoured at the biggest night for the CX sector in UK, for his...

Inflation impacts spooky spending, as 59% of Halloween shoppers cut back

A recent Lending Tree survey highlights that 59% of previous Halloween shoppers plan to cut back on their spending this year due to inflationary pressures. This trend is mainly noticeable among Gen Z consumers, who are the most likely to...

81% of consumers say safety is crucial when choosing where to shop

According to a recent survey by x-hoppers, 51% of 2,000 shoppers aged 18 and up prefer in-store shopping, rising to 62% among those aged 55 and older. Shoppers identified top priorities like customer service, inventory, and safety, revealing key trends...

Experian takes home overall winner award at UKCXA

Experian was crowned the Overall Winner at the UK Customer Experience Awards last night.The data analytics and consumer credit firm, scored a hatrick of gold category wins on the night.Experian best off stiff competition from Ageas and Scottish Power to...