Category: Customer Experience

The CX Telecoms, Media, and Tech Exchange 2023

Join senior customer experience leaders from organisations such as Sky, Orange, TikTok, Vodafone, Three, TalkTalk, Virgin Media, O2, BT, Huawei and DAZN as they meet to discuss how to foster brand loyalty, improve digital experiences and predict expectations and needs at the CX...

Delivering next-level personalisation by avoiding biases

Today’s brands need to be able to use the power of segmentation and personalisation to create highly relevant and optimised experiences. Location specific, targeted services and customised communications that seamlessly guidecustomers from the initial discovery right through to the final transaction. And it doesn’t end there.  In...

How technology can drive personalisation and enhance the customer experience

Due to factors from the past few years, including the pandemic and increased digital transformation, customer expectations have heightened – and being able to offer omnichannel customer service has never been more important. Customers expect faster, more personalised communication, whether...

London will host The CX Summit focused on the BFSI industry

 The 2023 edition of CX NXT BFSI – the customer experience summit brings together CX leaders from leading banking, insurance and financial service enterprises in Europe. It is set to take place on 24 May 2023 at the Leonardo Royal...

What are the best practices and solutions for modern complaint management?

Every company out there knows that it is near impossible to not receive customer complaints at some point, on some level. However, they’re not all doom and gloom, and something to worry about. As Bill Gates says, “your most unhappy customer...

The 2023 edition of the International Customer Experience Awards is open for entries

Awards International announces the start of the International Customer Experience Awards ’23. This premium awards program celebrates top results and achievements in CX globally. As of April 3rd, the new edition of the ICXA program is officially accepting entries. Organisations...

A conversation with ChatGPT on the future of digital marketing

As the buzz around artificial intelligence (AI) continues to grow, spurred on by the release of OpenAI’s ChatGPT, I can’t help but think of the 2013 film ‘her’.  The story of a man falling in love with a hyper-intelligent virtual assistant that uses...

Winners announced for European Customer Experience Awards

The second edition of the European Customer Experience Awards, organised by Awards International, announced the winners for this year’s programme. This year’s edition of European CXA brought together leading businesses from across Europe to share the most remarkable achievements in customer experience. Top companies and...

The Great British Rebrand: how influencers have pivoted and why brands need to take note

There’s no denying that influencer marketing has become an established part of brands’ budgets. It’s anticipated that by 2025 the industry will reach a value of $22.2 billion. Brands have witnessed firsthand the effectiveness of influencer marketing in engaging audiences and...

Reality Bites: data, vulnerability, and the opportunity for growth

The face of vulnerability is changing. Nearly every household is battling the cost of energy, fuel, foods and other products – all set against the backdrop of rising inflation and stagnant wages.  This means we need to better understand and interpret data to...