Category: Customer Experience

UK airlines still leaving customers unsatisfied and disrupted

Heathrow has warned that its 100,000 a day limit on passengers travelling through the airport might be extended. This is due to the unprecedented disruption it is still facing. New data reveals that the top UK airlines are failing to respond...

A smart new world: preparing for the customer of 2030

Generation Alpha are those born between 2010 and 2024. They were born in a world embedded with instant and on-demand technology. It is a world far from what Baby Boomers, Generation X, Millennials, or even Generation Z have ever seen.   This...

What can we learn from product-led companies?

Coming out of the pandemic, the global economy is at a crossroads. Throughout Europe and North America, inflation remains stubbornly persistent, markets are in a slump, and tech faces growing economic headwinds. It’s a time that will make or break...

Capability development: the guide to internal transformation

Businesses home in on specific purposes. To achieve results and stay on track, capabilities must be well established within both the company and individual members. Capability development strategy is the backbone of what one organisation can achieve long term.   A McKinsey...

The looming problem of resident debt

Housing associations cater for a higher proportion of vulnerable households. As energy prices and the cost-of-living soar, residents are experiencing unprecedented difficulties. Having already had their incomes negatively impacted by the pandemic, many vulnerable residents are now particularly susceptible to...

Why implementing a Customer Engagement Platform is crucial

Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations.  Twilio has been ranked as a “Customer Engagement Platform” leader. They...

Supplier Experience Management in the post-Covid world

Supply chain management is amongst the top 5 business priorities in 2022. Trade tensions, COVID-19 lockdowns, and the closure of the Suez channel have caused unprecedented disruptions. Organisations have been forced to prioritise supply chain management to the top of...

How does the iGaming industry promote itself so well?

The iGaming industry is one of the most prevailing industries to date. Yet something that’s not commonly spoken about is just how the iGaming industry promotes itself so well. Like tobacco companies, iGaming companies have strict laws on how they...

The cost of ignoring ESG

A recent global survey of 1,250 managers and senior executives looked at environmental, social and governance (ESG) practices in companies across the U.S. and Europe. Unsurprisingly, this found ESG to be a growing concern for companies.   Within the UK, most surveyed...

Amazon Prime Day: the issue of ‘Choice Overload’

Millions of shoppers* could abandon their carts this Amazon Prime Day. 10% of UK consumers are set to desert purchases when offered an overwhelming level of choice. That’s according to a new study conducted by customer engagement platform, Emarsys. Overwhelming Prime...