Category: Customer Experience

Can customer centric scheduling actually work in practice?

Customer centric scheduling is crafted for employees, for the benefit of customers. It’s a typical model to see adopted in retail especially, and other customer-facing roles. At first glance, it might seem like a great idea. But what about the...

Get ahead of this year’s trends with the Freshworks CXM webinar

We are delighted to announce that on Wednesday 22nd February 2023, CXM will be hosting a great webinar with Freshworks! Our webinars are never one to miss with a great cohort of incredible speakers sharing their perspectives and insights. And this...

The new value proposition to support customers during the cost-of-living crisis

With the increased prices on energy, food and mortgages/rent, we are all focused on value and getting the most from what we can afford. For all income groups, making ends meet and reducing outgoings will remain priorities this year.All income level households are suffering with financesEnergy bills are due to rise...

Why should CX practitioners care for wicked problems: interview with Ian Stokol

Wicked problems are typically described as complex social and cultural problems. It’s those that are not easy to solve and, in most cases, will negatively impact some other indirectly linked challenges. Horst Rittel was among the first people to formalise...

What are you doing to improve your customer service efficiency?

A recent survey by Accenture found that 52% of consumers have switched providers due to poor customer service alone. If the service a customer receives is long-winded and tedious, they’re 96% more likely to break their brand loyalty. These are staggering...

Announcing the CXMStars™ judging panel and scoring process!

With CXMStars™ 2023 well underway and the nominations ending next week, it’s time for us to announce the scoring process. This is an integral part of the competition, and will better help you understand exactly what goes into deciding the winners. Also,...

Customer success competency model: how to ensure a customer-centric team

A customer success competency model probably sounds more complex than it really is. When broken down, it’s really simple to understand and implement within your business. At the heart of it, though, it’s a necessity to factor into your strategies...

How to create an effective first-party strategy in 2023

Today’s customers demand seamless, fluid brand interactions. Salesforce recently found that marketers’ number one priority is improving the use of tools and technologies to build relationships across the customer lifecycle.Marketers are increasingly adapting strategies and tactics to redefine customer interactions. 71% agree that...

Time to choose your CXMStars™ winners! Voting now open

This year’s initiatives have been excellent. All entrants have done an incredible job. It was not easy to narrow down all nominees to just 50 finalists. But we’ve done it!The top 25 for each category has been shortlisted. However, this...

 CXM’s top 10 articles on thoughtful CX leadership

What is your definition of a leader? Taking responsibility for translating a vision into action and providing people with conditions to do what they do best is a privilege. However, many leaders misunderstand and misuse the term leadership for a...