Category: Customer Experience

Customer Experience recruitment: a comprehensive guide

Are you ready to go out there, look for talents, and start the Customer Experience recruitment process? Although hiring new CX professionals can seem easy, things are not always straightforward. There are a lot of things to balance and explore...

Learning from the global economic crisis: an interview with Eliot Heilpern

CXM had the pleasure to talk with Eliot Heilpern, the Partnership Director and Co-Founder of The Payments Business, about the global economic crisis. We have dived deep into the consequences of the recent financial crisis of 2007 and 2008, disruptions...

RE:SOLVE Summit tackles the topic of digital-first CX

Have you heard about the biggest summit about digital-first CX? Do you want to know how world-class leaders delight customers and grow their businesses? In this article, we summarize all about RE:SOLVE, a summit organized by a leading Indian cloud-based SaaS...

What does CX mean?

In the last couple of years, the interest in CX (Customer Experience) has risen significantly. Yet, many CX professionals would say that the term still doesn’t circulate the world to the desired degree. They often emphasize the need to focus...

Poor customer experience: what’s the real cost?

Time invested in your CX strategy, employee development, and customer loyalty programme may all be for nothing after just one poor customer experience. Can you still afford not to make timely business interventions? Every leader knows that keeping customers happy and...

Why do customers lie and how to deal with the issue

It’s not rare for companies to lie to customers. At some point, we have all been in situations where free products were not quite free, or services came with hidden terms and conditions. Such an approach to customer communication decreases...

Customer experience excellence: five marketing practices you need to know

This article was written in collaboration between Amanda Riches, Senior Director of Professional Services at Medallia and Zoe Cooper, Senior Director of Marketing Operations, Europe, NTT Ltd. Every company around the world will agree that happy customers make...

CX transformation: How to recognize opportunities for change

In this article, our CX star Rebecca Brown explores how to recognize the need for CX transformation. In her unique way, Rebecca will question your beliefs and motivate you to take impactful actions. I’m a firm believer that a consistently...

Communication with customers: Five essential factors

Have you ever observed communication with customers as an outsider? If yes, you are aware of the enormous impact communication has on the overall business performance. Effective communication is doubtlessly at the centre of a memorable customer experience. If a company...

Customer ethnography: the power of small and big data combined

By supporting researchers to gather in-depth people stories, customer ethnography became a game-changer in the CX industry. This method allows brands to have a peek into candid customer experiences and design meaningful solutions. As a cultural anthropologist, I believe there’s no...