Category: Customer Experience

Cultural diversity and language inclusion at the heart of advertising

Nowadays, it is business-critical for advertisers to connect with culturally diverse audiences. The Channel Factory researched the importance of language diversity in YouTube advertisements across the UK. Our team at CXM got curious about the report and wanted to find...

More haste less speed: why slowing down could be the key to faster customer service

When time is of the essence, how can you deliver a speedy customer service that’s efficient but not rushed? Freshworks recently analysed 107 million support interactions which indicated that speed is the most important factor when it comes to improving CSAT...

Overcoming retail challenges as shops reopen: An interview with Shankar Balakrishnan

All non-essential retail shops in England are on a mission to attract customers ever since the 12th of April when lockdown restrictions were eased for the first time in a long while. Whereas some people are excited to return to...

People at the heart of everything: UK EX&CH Awards 2021

Last Thursday the Awards International team had the great pleasure to host the UK EX&CHA Awards 2021 event. Once again, the online event exceeded all our expectations by bringing a handful of outstanding presentations and brilliant conversations. We had an amazing time...

The future of CX: a conversation with Ian Golding, Ian Stokol and Neil Skehel

During the online Gulf Customer Experience Awards held in Dubai earlier this year, Ian Golding shared precious insights into the subject of the CX future. His talk inspired a Q&A session between Ian Golding, Ian Stokol and Neil Skehel. During the conversation,...

Three ways to prioritize consumer well-being

We can only imagine the massive pressure consumers felt during the past year. Our lives changed dramatically with enforced remote work, homeschooling, job losses, and the social (and psychological) impact of lockdown. Things were even worse for those on the...

Is there an NPS advantage we cannot deny?

If everyone used NPS in the way it was originally intended to, it could represent a decent tool, although still not my top pick. Unfortunately, we have seen many businesses measure NPS incorrectly, doing more harm than good to the...

Overcoming CX challenges with advanced customer insights

Despite recent progress in MarTech innovation, brands can still expect to face significant obstacles when it comes to implementing customer experience (CX) strategies. We wanted to find out more about the exact nature of these barriers and commissioned a study...

Outperforming competitors with a powerful brand purpose

When was the last time you smiled and felt connected with your powerful brand purpose? A smile is a simple act that stimulates a chemical reaction in the brain, releasing a suite of ‘feel-good’ hormones. To cheer myself up, I occasionally...

3 ways gig customer service is shaping the CX industry

As customer demands grow, so does the need for customer experience operations to go beyond what’s known to be traditional customer service. There’s an expanding urgency for brands to offer a dynamic and highly personalized service and a need for...