Category: Customer Experience

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...

UK government introduces AI masterplan for business growth

Attempting to generate business momentum amid sluggish economic growth, UK political and business leaders have aligned, in a rare move, with technology experts to promote AI as a financial accelerator. The AI Opportunities Action Plan comes backed by extra electrical power...

Marketing’s trust issue: How quizzes can help

Today’s consumers are more cautious than ever about sharing their personal information as part of a customer experience. Years of data misuse and questionable practices have left a lasting impression. In a world where privacy concerns are at the forefront,...

Forrester highlights the power of brand and customer experience for sustained growth

Forrester’s recent research emphasises the critical role that Brand Experience (BX) and Customer Experience (CX) play in driving long-term revenue growth. However, many companies treat these dimensions separately, missing the chance to unlock compounded growth by integrating them.By aligning BX...

ServiceNow expands AI horizons through conversational data analysis platform acquisition

ServiceNow aims to strengthen its AI offerings by acquiring Cuein, an AI-native conversation data analysis platform. The move aims to enhance the development of next-generation AI agents on the ServiceNow platform, turning disparate data into actionable insights that improve customer...

Targeted ads are dying, long live AI-enabled personalisation

The death of identity-driven advertising is inevitable, and we must prepare for a future where AI-driven personalisation reigns supreme.We will soon be living in a world where advertising no longer depends on tracking personal information to deliver targeted messages. This...

Consumers who adopt AI could contribute $4.4TN in spending by 2030

AI is weaving its way into everyday purchases, setting the stage for a consumer spending boom that could reshape the global economy by 2030.A new study conducted by Cognizant in partnership with Oxford Economics reveals how artificial intelligence (AI) adoption...

Forsta unveils AI capabilities to elevate customer and employee experience

Forsta has launched new AI advancements within its Human Experience (HX) platform. These enhancements stem from a 5-year investment of $500 million in AI development, enabling organizations to gain deeper insights, streamline processes, and take decisive actions to enhance customer...

Gen Z loyalty might be worth £2.5B in January sales

As the January sales approach, Gen Z is set to unleash a staggering £2.5 billion in spending, making them one of the most lucrative consumer groups for brands to engage. However, new research from SAP Emarsys reveals that brands must...

Almost 90% of telecom providers invest in AI

New Incognito report reveals an acceleration in the adoption of AI within the telecoms sector, with 88% of fixed broadband service providers now actively investigating or trialling AI automation to enhance their services. This surge in AI adoption focuses on...