Category: Customer Experience

Innovation, Flexibility and Teamwork: 3 CX Essentials to Thrive in 2021

As a new year draws closer, now is the time to rethink, reassess, and reimagine the customer experience. Markets continue to be affected by unprecedented challenges and uncertainty, making it critical that businesses not only win back customers but generate...

Salesforce Acquires Slack for $27.7 Billion

Cloud computing giant Salesforce is acquiring workplace chat app Slack, the two companies announced on Tuesday. Salesforce is paying $27.7 billion for Slack, according to the press release. “Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and...

The Value of B2B Customer Experience

You want to increase your customers’ happiness? Great! But how to measure this phenomenon which seems quite difficult to grasp? How to prove the added value in your company’s revenues to make the financial benefits visible? A guide to square...

CXTrendTalks: Martin Hanley, CX Activation Manager and Chloe Woolger, Commercial Director CX, Kantar UK

Martin Hanley, CX Activation Manager and Chloe Woolger, Commercial Director CX, Kantar UK explore the future of CX and what needs to be done to ensure the customer is placed at the heart of the organisation. See the whole presentation and...

CXTrendTalks: Maxie Schmidt, Principal Analyst CX, Forrester

As part of CXTrendTalks at the 2020 UK Customer Experience Awards, Maxie Schmidt, Principal Analyst CX at Forrester shared The Top 5 CX Predictions for 2021. Trust, safety and inclusion are some of the key elements customers will be looking...

A Story of Hope

Let’s not beat around the bush (an interesting saying!), 2020 has been a tough year and it’s not over yet. But I wanted to share my story, it may just provide some hope to those facing redundancy and/or are thinking about...

What Christmas Shoppers are Looking for This Festive Season

With Christmas markets and Santa’s Grottos cancelled in many cities, it may seem as though traditional Christmas preparations are losing much of their sparkle and cheer this year. As a consequence, savvy retailers are looking for new ways to engage...

The Greatest Brands are the Ones that Take ‘Onus’ of Customer Experience

Customer experience is about brands demonstrating their commitment to prioritising and anticipating the problems of the customers. They are taking the onus to provide a solution to the customers. One of the frequent problems that most customers face while purchasing...

The Secret Behind ROI on CX: Harnessing the Power of Data

Did you know that the average organisation analyses just 2 per cent of all customer interactions and it’s mostly for random checks? It’s become common knowledge that acquiring a new customer costs 25 times more than keeping an existing one. Yet,...

Customer service strategy: Get ready for the holiday season

Up until now, annual customer service strategy for the busiest shopping period of the year have been set in stone, agreed months in advance. But in 2020, many retailers have been forced to concentrate on merely staying afloat as they...