Category: Customer Experience

What are the essential brand value chain stages?

In the last couple of months, CXM welcomed new team members to redefine itself and create a true CX community from the insight out. During several meetings where we discussed our mission and vision, we gave a lot of thought...

Travelling through time with Joana de Quintanilha and Maurice van der Heijden

In October this year, Customer Experience Magazine celebrates its 10th anniversary. Our team went busy hosting the month of festivity. Autumn turned out to be an eventful season for us, and we embraced it with the greatest joy and creativity.Along...

Five ways to use and promote inclusive language in CX

Are you creating inclusive experiences for your customers? Many companies aren’t. At Forrester, we recently published research on inclusive language in CX. Let me be the voice of users and demonstrate the frustration that the lack of inclusive language can...

It’s time to challenge the monopoly and start a customer-focused revolution in e-commerce

It’s a given that the pandemic has been good for the tech giants. The entire GAFAM group, Google, Apple, Facebook, Amazon, and Microsoft have seen profits continue to surge. Apple, Alphabet and Microsoft made $57bn of profits in the last...

What can customers expect from last-mile delivery over the next five years?

Research shows that online shopping has increased considerably over the last 18 months. According to Statista, in February 2021, 75% of people were shopping online more than in March 2020 pre-pandemic. Demand has risen and so have consumers’ expectations of...

Building a greener future with Gulf Sustainability Awards 2021

This year was special for the professionals in the GCC region because they got a chance to enjoy the live Gulf Sustainability Awards 2021! For the first time in 18 months, the Awards Finals and Ceremony were held in person...

Real talk at CXM: join our interactive CX day celebration

Are you ready for this year’s CX day? Join CXM in celebrating this important day and actively participate in an event organised to connect professionals around the world!The 5th of October this year could be the best one ever. Wonder...

How to make your loyalty programme personal

It has long been established that customer loyalty is the driving force behind the most successful brands on the market. The companies that understood the importance of building trusting relationships with customers have grown and expanded over time. They have seen the...

NTT’s latest research: CX technology sets records but still fails to satisfy many customers

This year’s Global Customer Experience Benchmarking Report (GCXBR) comes with quite some interesting results! NTT, a leading global technology services company, conducts this highly influential survey for 24 years in a row with the goal to assess the global status...

Your CX day with the CXPA community: register today!

CXM is happy to support this year’s CXPA CX day celebration! The CXPA will host an amazing event on the 5th of October to celebrate the most exciting day for CX professionals across the world.Each year on the first Tuesday...