Category: Customer Experience

The benefits of remote research following the pandemic

Over the past year, I’ve hosted a series of webinars at UserTesting with some of Europe’s leading CX and UX practitioners. Last month, I invited four of my previous guests back to share how their businesses have transformed. I was...

Clarabridge develops the first intelligent search assistant for quick CX insights

CX researchers and service agents need encompassing and accurate information to bring fast decisions when answering clients’ requests. ClaraTM is the first intelligent search assistant to allow them to search across customer interaction channels and get customer data in a...

Customer Experience Awards: An interview with judges and entrants

If you’re thinking about entering the Customer Experience Awards held by Awards International, you may want to gather all the details about the biggest award event in the world. At CXM, we believe that nothing speaks better than the first-hand...

Top reasons why most digital transformations fail

According to a report by McKinsey, companies’ digital transformation and customer interactions have advanced in response to the pandemic by as much as three to four years. Customer experience (CX) leaders have had to keep a real-time pulse on customer...

Keeping your customers as a digital marketer: tips to make them stay

Today, a digital marketer does not have to convince every client about the versatility of digital marketing. Well-informed clients know that digital marketing can help them in:Reaching a larger audience Targeting prospects most likely to buy your product or service Saving money...

How Small Companies Can Save Extra Money

Small expenses may not seem like a big deal when they are considered individually – however, if you accumulate all your monthly costs as a small business owner, you will notice that cutting down on unnecessary expenditure is essential for...

Could overambitious digital transformation programmes actually damage customer communications?

With the next generation of customers, Gen Z, reaching adulthood and becoming both more financially savvy and economically influential, the pressure on financial services firms to accelerate their digital transformation programmes will only intensify. Ross Kittlety, Head of CCM at Paragon Customer...

How is Covid-19 accelerating digital transformation in the manufacturing sector

Last year, many manufacturers had to completely cease operations and endure forced closures, driving production output to a decline of 6.6% between February and October 2020. Heavy and unforeseen disruptions to the supply chain, along with Brexit, added a further...

Presenting the International Customer Experience Awards 2021 (ICXA)

Last week, we had the pleasure to talk to Vuk Vukanovic, Customer Relationship Executive at Awards International. The main topic of our conversation circled the International Customer Experience Awards in 2021. With the iCXA21 around the corner, CXM was eager...

Will wind power in the UK be the new energy source for businesses?

The recent Northern Powergrid research report reflects on sustainable energy production without the reliance on coal, oil, and natural gas. Their insightful research results raise important questions for all the businesses in the UK: How will their sustainable future look...