Category: CXM News

Accenture invests in Cresta to transform contact centres with AI

Accenture has announced a strategic investment in Cresta, allowing Accenture to integrate Cresta’s advanced AI capabilities into its AI Refinery, a platform designed to help organizations create tailored AI models to address their specific needs. By combining Cresta’s expertise in natural...

64% of employees feel disengaged at work, survey reveals

According to a new report by Cognexo, as many as 64% of employees feel disengaged at work. The survey shows that out of 2,000 office-based employees across England and Wales, 45% feel undervalued, and 31% express concerns over limited career...

Amazon workers in over 20 countries to protest during Black Friday weekend

Amazon workers across more than 20 countries, including the U.S. and the U.K., plan to strike from Black Friday to Cyber Monday, two of the retail giant’s busiest shopping days. The protests, organized by UNI Global Union and Progressive International,...

Reality Defender partners with TaskUs to combat deepfakes

Reality Defender has partnered with TaskUs to strengthen defences against AI-generated fraud and harmful content. This partnership will help TaskUs teams improve platform security and operational integrity. Reality Defender’s detection technology will integrate directly into TaskUs content moderation workflows via a...

Medallia named supplier on G-Cloud 14 framework

Customer and employee experience management leader Medallia has been named a supplier on Crown Commercial Service’s (CCS) G-Cloud 14 framework. This achievement enables public sector organisations across the UK to access Medallia’s cutting-edge solutions through the government’s streamlined digital marketplace...

Gen Z lead pay-later spending for personal purchases

A recent report by Splitit emphasises that 42% of Gen Z prioritises pay-later plans for personal purchases this holiday season, with 35% using these options for entertainment and 25% for dining out. Nearly half (47%) of Gen Z indicated that...

Converting traffic into loyalty: Strategies for acquiring and retaining high-quality audiences

With digital competition fiercer than ever, the race to acquire traffic has evolved into something far more strategic: building customer loyalty. Brands no longer just face the challenge of drawing consumers in—which became a big focus after the pandemic —...

What to expect for Cyber Five 2024

The Cyber Five shopping frenzy is finally here again. Spanning Thanksgiving Day through Cyber Monday, this period sets the tone for holiday shopping, blending steep discounts with the convenience of omnichannel experiences. According to a report by Numerator, 84% of U.S....

Verizon introduces genAI-powered tools to simplify holiday shopping

Verizon has released new technology and services designed to save time and enhance convenience during this holiday shopping season. By integrating GenAI-powered tools and streamlining customer support, the company aims to make shopping simpler and more efficient. The updated myVerizon app...

Wayvee Analytics bags $5M to tackle retail challenges with real-time, privacy-focused AI

Wayvee Analytics has emerged from stealth, securing $5 million in pre-seed funding in a round led by Tetrad. vc. By combining radio frequency (RF) waves with proprietary AI algorithms, Wayvee’s technology measures customer satisfaction (C-SAT) and key engagement metrics in...