Category: CXM News

Political polarisation drives consumer boycotts

A recent survey by GWI, a global research firm, found that nearly a quarter (22%) of Americans have boycotted brands or products due to political stances in the past three months. Additionally, two in ten people have unfollowed brands or...

Survey shows online reviews now more influential than family, friends, and traditional media

Consumers consider many factors when making purchases, but online reviews are becoming increasingly dominant, reveals a recent survey by Reputation, a reputation performance management company. Today, 54% of U.S. consumers trust reviews more than opinions from family, friends, company claims,...

Young women in Britain feel less supported than men

According to a new report by the Young Women’s Foundation (YWF), young women in Britain feel less supported in their careers than their male counterparts. The report shows that just 56% of women aged 18-30 feel optimistic about their careers,...

In-store shopping is back, with 61% of shoppers enjoying the experience

A new study by Ryder System revealed that in-store shopping is making a comeback, with consumer sentiment up 21%. While online shopping is still the number one choice, many shoppers are slowly turning to physical stores, showing a growing desire...

81% of Americans regularly use voice technology

A new survey from TELUS Digital shows that voice technology is becoming a key part of daily life for Americans, with 81% of consumers utilising it regularly at home or work. Over the past year, 68% have increased their use...

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively. A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

34% of tech pros say AI security skills are lacking

The latest O’Reilly report has highlighted a growing gap between new cyber threats and the readiness of security teams to handle them. According to the report, 34% of professionals reported a lack of expertise, especially around emerging vulnerabilities like prompt...

Uber’s AI assistant enhances the EV experience for drivers

Uber has introduced a new AI assistant designed specifically for U.S. drivers. Starting in early 2025, this chatbot, powered by OpenAI’s GPT-4o, will be integrated into the Uber driver app, providing real-time assistance on all things EV-related. The AI assistant will...

Work or shop? 46% of Brits admit to mobile shopping on the job

According to a new survey by Attentive, nearly half (46%) of Brits admit they’ve shopped from their phones while at work. Gen X took the lead, with more than 50% admitting to shopping on their phones during work hours. Not far...

Frasers Property UK and MAPP partnership drives customer service success

Frasers Property UK, in partnership with MAPP, has been awarded the coveted Institute of Customer Service ServiceMark accreditation with Distinction. Winnersh Triangle, Chineham Park, Farnborough Business Park, Maxis Business Park, and Blythe Valley Park have all been commended for their exemplary...