Category: CXM News
3 Steps to Creating a Kinder Call Centre Experience
We often hear about customer service being increasingly used as a business differentiator, but what does this really mean? After all, customer service comes in many guises and means different things to different people. Some people simply want fast service...
Doubts Among Mid-Size Call Centres on Meeting Customer Needs
A majority of European mid-sized call centres understand the advantage in a connected customer journey, but only 14 percent are confident in meeting current and future needs. That is one of the findings published in a new independent research study conducted...
Call Recording and the Future of Enhanced Customer Service
Historically, businesses have primarily perceived call recording as a regulatory insurance policy. The typical process was that calls were recorded, archived, and then accessed whenever a complaint was made. Some organisations still see call recording primarily in this way today. Other businesses...
Fighting Back Against Burnout
According to HSE, around 15.4 million working days were lost due to work-related stress or anxiety last year, with 23 percent of full-time employees admitting to feeling burned out at work all the time. Following these recent statistics, we wanted to...
Efficiency through Contact Centre Basics
In order to run a successful contact centre, operational efficiency needs to be continuously upheld. There are different components to contact centre efficiency, including how your staff interact with customers; how streamlined procedures are; and whether operations are running in...
Better Complaint Management Through Customer Journey Mapping
Nobody wants to receive a complaint about their product or service, but the reality is that we can’t please all of our customers all of the time. The time when customer complaints were hidden is now thankfully long gone. Appearing as...
B2B E-commerce Lagging Behind B2C for Customer Experience
Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report. E-commerce agency PushON surveyed 500 key business decision makers from up and down the country and found that although the majority of B2B...
Five essentials for a world-class customer experience programme
I’ve been reflecting on what successful CX leaders we partner with at Medallia are doing, and have identified five key actions to ensure a world-class customer experience programme. 1. Start with the end in mind Visualise where you want to be at...
The Human Touch: How Well do you Know Your Customer?
Is the increase in martech spend at the cost of Customer Experience? There’s a growing challenge in marketing that we’re not speaking about nearly enough. For all the investment brands are ploughing into technology to increase capability and visibility, many still...