Category: CXM News

McDonald’s vs the Banks – an insight

Customer Experience Magazine in conjunction with SpectrumInsight are conducting a three month study, using SpectrumInsight’s revolutionary new realtime consumer insight methodology. I met Mark Westaby and Karen Williams, co-owners of SpectrumInsight at the most recent Cranfield Customer Management Forum at the...

Rethinking the Risk and Reward Relationship?

The risk/reward principle is well understood, but is it a mindset – a particular lens for viewing life through, or something closer to the rules of a particular game? A game, moreover, often played by people who think of themselves as...

The winning stories: the judge’s perspective

Have you ever wondered what makes a winning story? What are the factors distinguishing a great team from a good one? Is it a strong vision, teamwork, or strategy? In this article, I’ll share my experience as a judge at the...