Category: Digital Experience

Digital customer relationships unpacked

A digital relationship can enable the connection of products in a customer’s wallet like this insurance and banking bundle for Gjensidige A digital customer relationship turns the idea of CRM on its head. Rather than the organisation controlling customer data, the...

eCommerce Teams – Aims, Challenges and Solutions

By Jonathan Horden, Chief Executive, PrismaStar (www.prismastar.com) The role of an eCommerce team is varied and anyone working within one can testify to the complexity of responsibilities, objectives and the importance of their contribution to a company’s financial success in today’s...

eDigitalResearch mark another succesful year with 20% growth

Leading Voice of the Customer specialists eDigitalResearch have recorded yet another record-breaking, successful year with turnover now hitting £7.5million in the past twelve months, resulting in 20% year on year growth for the company. The rise in revenue was generated from...

Youstice steps in to solve online disputes

Youstice is a name you could be hearing more of as it promises a multi-lingual solution to on-line shopping disputes. With the ongoing growth in on-line business there are millions of unresolved shopper disputes – and Youstice is advocating a new...

Face For Business – UK Caller Satisfaction Survey

The introduction of Internet based business has continually evolved the way companies interact with their customers. Many businesses question whether they have the right method in place in order to effectively communicate with customers trying to get in touch with...

How to drive significant online growth using your data

In any business it can often be difficult to understand how and where your next growth spurt will come from. In this article we will share some of our knowledge and past experience in giving you a few areas in...

Spotlight on the Judges

As part of an occasional feature we focus on Nicky Bramley, Head of Customer Service at Adapt, who is one of the experienced Judges at this year’s Digital Experience Awards. We asked Nicky a few quirky questions to find more...

Engaging with the non-engaged

Engagement, it’s one of the marketing buzzwords du jour but the miss and overuse of it has made marketers lose track of what consumers actually want. Targeting a so called ‘engaged’ audience has become a marketers dream as they are easy...

Is your business ready for new technologies?

Introducing more powerful and often more complex systems in a business can stretch the internal resources and capabilities of the organisation. It is important to recognise the ability, readiness and willingness of an organisation to adopt and use new technologies. Customers...

5 Successful Strategies for Making CRM an Enterprise Portal

Customer data is a powerful resource that can be shared across corporate departments to improve operational efficiency and sales effectiveness. With convenient access to actionable data, salespeople can build strong relationships with customers by leveraging the latest information from ERP...