Category: Digital Experience

Is the retail industry socially accepting? Winners and losers in the social media debate

Having a ‘good’ brand experience is the key to ensuring brand loyalty but a ‘bad’ experience can take a lifetime to forget. Social media has the potential to enhance customer experience but it also increases the opportunity for ‘bad’ experiences...

Customer first above all else

“The customer is always right” has been a well trodden phrase for many decades. Whether it’s an experience in a department store, within a restaurant, on board a flight or during a visit to the bank, consumers have always expected...

Digital customer relationships unpacked

A digital relationship can enable the connection of products in a customer’s wallet like this insurance and banking bundle for Gjensidige A digital customer relationship turns the idea of CRM on its head. Rather than the organisation controlling customer data, the...

eDigitalResearch mark another succesful year with 20% growth

Leading Voice of the Customer specialists eDigitalResearch have recorded yet another record-breaking, successful year with turnover now hitting £7.5million in the past twelve months, resulting in 20% year on year growth for the company. The rise in revenue was generated from...

Youstice steps in to solve online disputes

Youstice is a name you could be hearing more of as it promises a multi-lingual solution to on-line shopping disputes. With the ongoing growth in on-line business there are millions of unresolved shopper disputes – and Youstice is advocating a new...

Face For Business – UK Caller Satisfaction Survey

The introduction of Internet based business has continually evolved the way companies interact with their customers. Many businesses question whether they have the right method in place in order to effectively communicate with customers trying to get in touch with...

Is your business ready for new technologies?

Introducing more powerful and often more complex systems in a business can stretch the internal resources and capabilities of the organisation. It is important to recognise the ability, readiness and willingness of an organisation to adopt and use new technologies. Customers...

5 Successful Strategies for Making CRM an Enterprise Portal

Customer data is a powerful resource that can be shared across corporate departments to improve operational efficiency and sales effectiveness. With convenient access to actionable data, salespeople can build strong relationships with customers by leveraging the latest information from ERP...

How to drive significant online growth using your data

In any business it can often be difficult to understand how and where your next growth spurt will come from. In this article we will share some of our knowledge and past experience in giving you a few areas in...

Spotlight on the Judges

As part of an occasional feature we focus on Nicky Bramley, Head of Customer Service at Adapt, who is one of the experienced Judges at this year’s Digital Experience Awards. We asked Nicky a few quirky questions to find more...