Category: Digital Experience

2023 look ahead – why AI and workflow automation will be key

As we approach 2023, the Bank of England predicts that the UK faces a ‘very challenging’ two-year recession. For most customers, this will be top-of-mind, with every purchase being carefully considered. Businesses will come under increasing pressure to prove they’re providing value by meeting customers’ needs effectively and immediately.  As if that...

Are pseudo metrics taking over and driving CX strategies?

Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your brand loyalty.  Simply put, metrics are the building blocks to design your strategy....

Putting the ‘eco’ into eCommerce with zero-party data

Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key...

Webex’s guide to conversational messaging can enhance brand interaction

Our world is becoming increasingly digitised by the minute. Organisations that aren’t embarking upon digital transformation will be left behind by consumers. The way we interact with consumers has progressed massively.  Conversational messaging through digital communication channels is on the rise. Are...

How do you know if your digital product launch is a success?

To have a meaningful discussion about measuring success, you need to understand that it will be completely different for each digital product. It’s not possible to perform well and achieve great results if you don’t have a clear view of...

AI implementation: overcoming the barriers to success 

The strategic value of artificial intelligence (AI) is widely recognised by customer experience (CX) leaders worldwide. However, AI implementation in the contact centre appears to have slowed over the last year. Why the disconnect?   Recent Talkdesk research explores why CX leaders...

Building infrastructure for unstructured data analysis with Dmitry Isupov, Co-founder at Chattermill

Today on CX Lore, we talked with Dmitry Isupov – the co-founder at Chattermill. With a background in mathematics and data analysis, Isupov is fantastic to explain the role of a data analyst in CX. We discussed the essential skills...

Harnessing AI for next generation customer experience 

There’s no secret to what consumers want when they interact with brands. That is – convenience and speed. The brands that delight customers are those that have easy, fast, and smart self-service.  Now AI that is purpose-built for customer experience (CX)...

Gartner outlines six trends driving near-term adoption of metaverse technologies

Six trends are driving the use of metaverse technologies today and will continue to drive its use over the next three to five years, according to Gartner, Inc. Marty Resnick, VP analyst at Gartner said that while widescale adoption of metaverse technologies is more than...

The next great disruption in customer experience – the opportunity to surge ahead

Every year, consumers become more impatient and more likely to switch brands for better experiences. To win and keep them, you have to go above and beyond. With the advances in AI and cloud technologies, companies today have tremendous opportunities...