Category: Digital Experience

Are we reaching the email endgame? 

Recent reports in publications such as The New York Times have questioned email’s longevity as a communication channel of choice. But what’s the reality? How can we do communication with customers effectively? The argument goes that Generation Z (born between 1997...

Ethics led design: the only way to gain user trust

Trust matters. Whether it’s in a personal or a business relationship, loyalty grows only through trust. When trust is lost, it can be hard to win it back. However, current trends in UX design show that many companies are putting...

The evolution of data: will AI voice recognition shape how we serve our customers? 

Data as we know it is evolving. Previously limited to numerical and text form, data is now increasingly presented to businesses in the form of audio and video, especially with the accelerated use of telephone and video-call communication between businesses...

Adopt or Fail: AI is now mission-critical for retailers

The concept of artificial intelligence (AI) has existed for decades, but only in recent years has the potential scale and significance of its impact come to the fore. Now, it holds the power to influence and shape future success. But what...

Wisdom’s digital customer experience series – Saudi Arabia edition coming in May

CXM, media partner of Wisdom, is happy to report that Wisdom announced the Saudi Arabia edition of its much-applauded Digital Customer Experience Series which will focus on evolving market dynamics in the Middle Eastern region.  The Digital Customer Experience Series –...

Empowering the business with UX metrics starts with good habits

Our latest State of UX survey asked 100 UX, design and product development professionals working in the software industry to share their approaches and attitudes to the user experience. The results confirmed what we suspected; while most executives and leadership...

Age Verify: a new digital identity signal helps businesses automatically verify the age of consumers

TeleSign, the leading provider of customer identity and engagement solutions, today released Age Verify, a new digital identity signal that helps businesses automatically verify the age of end-users. Using mobile identity insights, Age Verify immediately confirms if a user is...

Some people might love metaverse, but will the environment

In August Forrester did a survey among 691 UK online consumers and discovered that only 17% would like to spend some more time exploring the metaverse. However, 33% do not understand it, and 36% believe they do not have a...

According to Snap’s study, 93% of Gen Z wants to use AR for an immersive shopping experience

CXM would like to present to you the Snap research study which uncovers that Gen Z (born between the late 1990s and early 2010s) are shaping online and retail culture. The global (Australia, Brazil, Canada, France, Germany, India, Italy, Mexico,...

New research: can clienteling  technologies improve business performance      

One of the fastest trending tech investments for retail brands is clienteling, a retail technique that empowers store associates with a customer and product data so they can handhold customers through browsing and buying to deliver personalised customer experiences.  Accenture’s Pulse Check...