Category: Digital Experience

How the MYRenault app set on a journey to improve brand loyalty

Have you heard a story about MYReanult, the app that was designed to balance customer needs, market conditions, and digital solutions? Axis Partners reveals how one website transformed into a highly engaging app to deliver a meaningful purpose and enhance...

PodPlays elevating podcast listener experience with Alida Touchpoint

The podcast market is rapidly booming. Listeners love to hear good storytelling and uncensored, spontaneous conversations. To stand out from the crowd, however, producers need to constantly deliver an exceptional podcast listener experience. The CXM team shares exciting industry news...

Removing language barriers with AI-powered technology: An interview with Vasco Pedro

Did you know that English is spoken only by a quarter of the world’s population? This leaves an untapped market that businesses should consider more seriously. However, without a digitally advanced, and scalable language translation strategy, businesses can find themselves...

NICE acquires MindTouch for advanced smart self-service

The CXM team reports that NICE announced the acquisition of the leading cloud-based CX knowledge management platform MindTouch. Through the action, NICE aims to enhance expertise in the customer self-service section. This should be furthermore supported with a new AI-powered...

Cloud-enabling technology at the heart of business development

In the last year, the unforeseen effects of the pandemic have been a catalyst for prolific change in how brands and organisations engage with their customers and employees. The contact centre moved to the cloud and its agents swiftly adapted to...

The Role of APM in Keeping Apps Active

Do you know what is the role of APM in keeping apps active? Applications are the lifeblood of any business. However, they’re only as good as their ability to keep running and effectively serve end-users and the business. Downtime, application...

Top Tips to Refine Your User Experience

In the current climate, it’s critical to provide a positive and engaging experience for your users. Ultimately, brands are competing against each other to retain customers and keep them interested – even in the most turbulent times. Peoples’ behaviours and...

Exclusive research: Understanding the lesser-known benefits of AI

UK and US consumers are starting to recognise the benefits that AI can have for their shopping experiences. But while 74 per cent of UK and 71 per cent of US consumers can recognise one benefit AI presents, such as...

Hey Big Spender: Using data to connect customers to brands

Online retailers today are facing unprecedented challenges and opportunities. To start, today’s consumers are more tech-savvy and less brand loyal than previous generations. Millennials and Generation Z have serious spending power, and retailers can’t afford to ignore the needs of...

The Final Countdown for Retailers

Now that the dust has settled on Black Friday, it’s time to look back and examine how the much-anticipated sales event turned out for digital brands.  With the pandemic restrictions continuing to impact shopper behaviour, it’s important to consider how brands...