Category: Digital Experience

Why Cybersecurity Should Be a Boardroom Issue

Cyberattacks are big business for criminals. Which is why, if you sit in a boardroom today, you should be making cyber security your business. It is no longer enough to leave the issue to your IT team. Managers need to understand...

Agency Of The Future – Better Serving Clients

When people talk about the agency of the future they’re really pointing out what needs to change with the one of the present. This is particularly pertinent in times of great change, and a global pandemic is one of the...

DeviceBits Announces Rebranding With ResultsCX

DeviceBits, a leading artificial intelligence (AI) software provider, and ResultsCX (formerly The Results Companies), a premier customer experience partner to Fortune-100 and 500 companies worldwide, announced the two companies will be uniting to enhance customer assisting software solutions under one...

Being Remembered For the Right Reasons in Times Of Crisis

The swift and dramatic impact of COVID-19 has created tough challenges for brands but keeping consumer relations on ice isn’t a viable solution. As carefully laid strategies and plans continue to be derailed, brands must remember that the way they respond...

Content strategy: out with the old

It is impossible to build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for a content strategy. Businesses can’t deliver the...

UK Retailers Lead the Way in Omnichannel Marketing, Have Yet to Utilise the Full Potential

New data collected from an omnichannel marketing automation platform, dotdigital, reveals the UK leads the way in omnichannel marketing, as 31 percent is scored by UK retailers against key success market, compared to the global benchmark of just 18 percent. Despite...

Unlocking the Potential of Progressive Web Apps

At the beginning of the year, the retail industry was focussed on providing customers with the best possible experience to entice them in-store. We saw interactive windows, smart mirrors and VR showrooms deployed to improve efficiency. However, the pandemic put a...

Is Your Digital Customer Experience Ready for the ‘New Normal’?

The coronavirus has fundamentally changed customer experience. Consumers’ attitudes, shopping habits and budgets have all been impacted severely. The only way organisations can survive this tumultuous time is to adapt fast and re-connect with their customers so that they are...

Evolving With the Age of the Customer Through Digital Transformation

Rapid advancements in technology mean consumers now have the power to dictate the rules and control their relationships with brands. Chief Customer Officers (CCOs) must ensure their companies are able to keep up with these expectations about quality and speed of...

Human vs Digital Touchpoint: Does One Outplay the Other?

None of us volunteered for it, but we’ve all been a part of a global customer experience prototyping exercise. Locked down in our homes, with severely limited or zero physical interaction with other humans. All the while digital platforms or...