Category: Digital Experience

Losing Your Head to Use Your Brain – The Rise of Intelligent Content and Why It’s Important

In today’s omnichannel business environment, the best and smartest content in the world might as well be invisible if it can’t be delivered to consumers correctly.  This means in the context demanded by the customer, personalised to them, and via the...

Refinitiv Acquires Advisor Software Inc. To Expand its Digital Capabilities

Global provider of financial market data and infrastructure Refinitiv announced today the acquisition of assets from Advisor Software Inc. (ASI) to enhance its digital functionalities. Refinitiv’s Wealth Management will be improved with digital advice capabilities and digital portfolio analysis. ASI’s technology...

Differentiate with Digital: Designing your Digital Experience Ecosystem

Never before has the digital realm been so fundamental to how a brand delivers its unique brand promise. In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Unfortunately, while 80 percent of...

The Effect of Digital Transformation on Customer Loyalty

As technology has advanced, it has become possible to digitise an increasing number of organisations’ interactions with customers, making the customer journey simpler and more streamlined while also cutting operational costs. The benefits of such solutions have inevitably prompted organisations...

2020 UK Digital Experience Awards: Winners Celebrate Online

The winners of the 2020 UK Digital Experience Awards have celebrated success on Zoom, with financial markets data and insights provider Refinitiv making waves by being crowned as the day’s Overall Winner. Created to recognise and celebrate outstanding digital achievements, the...

Omnichannel Publishing: The New Frontier

When digital customer experiences aren’t seamless, they quickly become digital inconveniences. The more technology advances, the more consumers expect it to keep up with their daily lives. Most of us regularly use several inter-connected devices. It’s often the ease of...

From One Digital Leader to Another: How are Leading Digital CX Organisations Responding to the Crisis

Is your organisation having trouble digitally navigating the crisis or you just need a bit of inspiration in reassembling your digital strategy? Digital experience has and will remain the main differentiator in today’s world. Countless organisations jumped head-first into digital environment...

The Value of Branding?

Brands are part of our everyday lives, fully entrenched. Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. In this constant environment of change, either...

How Experience-Driven Applications are the Future for Businesses

The COVID-19 pandemic is continuing to create new challenges for technologists. Businesses are under phenomenal pressure to keep applications and digital services up and running, while at the same time being asked to deliver the best experience possible for their...

New Research Reveals a Boost in Email Engagement Over the Last Five Years

Newly published research by the Data & Marketing Association (DMA) and Pure360 reveals an overall improvement in email engagement over a five-year period. Among the metrics measured, click-to-open rates have risen by 12 percent on average since 2015 while email delivery...