Category: Digital Experience

The Future of IVRs is No IVR At All

IVRs were invented in the 1960s as a way for businesses to automate the previously manual process of routing calls to the relevant departments. With the introduction of touch-tone dialling, the integration of IVRs into businesses ramped up in the...

Why Data is (and Always Will be) the Next Big Thing

As we are a few months into a new decade and look back at what we’ve achieved in just 10 years, I’m in awe of how much we’ve managed to accomplish in such a short space of time. Not only has...

Capita Consulting Partners with OutSystems to Speed Up Digital Transformation

Capita Consulting announces adoption of the OutSystems low-code platform to improve the solutions offered to their government, financial services, healthcare and utilities clients. Low-code software development approach replaces thousands of lines of complex code and allows faster delivery of application, as...

Take a Leap Into the Known: How Brands Can Leverage Data to Provide a Personalised CX

For brands, a huge benefit of a customer’s digital footprint is it provides them with a better understanding of the customer as an individual. The plethora of online user data that brands collate – combined with offline data – is...

Two-Thirds of all Brands’ Online Content ‘Unseen’ by Customers

Over two thirds of all web content published by brands still goes ‘unseen’ by consumers, according to new research. A global study from digital experience analytics firm Contentsquare found that of all the sectors analysed, banking has the highest amount of...

Genesys Aquires nGUVU to Boost Employee Experience Capabilities

Leader in contact centre solutions and cloud CX Genesys and their long-established partner nGUVU have joined forced in strengthening and bettering Genesys’ workforce by implementing gamified solutions such as machine learning and behavioural analytics. Applying gamification to Genesys’ workforce engagement managemenet...

The Challenges of Implementing Chatbots for Customer Service

Technology is consistently progressing through new developments that affect everyday life and business. Customer service has seen the benefits of tech through the implementation of chatbots. But there are also challenges that come with chatbots, even as they change our...

ContactEngine Named in Financial Times 1000 Ranking

UK Customer Experience Award winner ContactEngine has been named as one of Europe’s fastest-growing companies in The Financial Times 1000 ranking.   The rating is the result of a joint project by the Financial Times and Statista, which – now in its fourth...

Adobe Report Links CX Focus to Higher Business Growth

Focusing on Customer Experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends.  According to the study, UK brands leading in CX were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX...

AI Could be Failing Your Company’s CX Strategy

Though 80 percent of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our Freeshworks report The Good, The Bot and The Customer Experience found there is a significant disconnect between what customers...