Category: Digital Experience

Capgemini to Steer EDF Energy CX Transformation

Capgemini, the digital transformation firm behind major wins at the UK Customer and Digital Experience Awards, has signed a contract with EDF Energy to revamp its CX offering. Through its cloud contact centre solutions brand, Odigo, Capgemini will offer a Contact-Center-as-a-Service (CCaaS) solution, as part...

How AI can Help, or Hinder, your Customer Experience

Ask the leadership of any reasonably-sized company what technology they’re looking to implement and they’ll almost invariably mention artificial intelligence (AI). In theory, that’s great, because AI has the potential to fundamentally change the way a businesses operates and creates...

IG Group UK Purchased by Assist Digital

International CX management firm Assist Digital has acquired world-leading consultancy IG Group UK Ltd. In a move which positions the company favourably in the rapidly growing global Digital Transformation market, Assist Digital is looking to widen its skills base and strengthen its...

The Harsh new Rules of Customer Service

Happy customers are returning customers; they are the ones that will leave positive reviews on social media websites and lift a company’s reputation. There is no doubt about it, King Customer is ruling the roost and needs to be courted....

Dubai Hosts ‘Digital Experience Now’ Networking Event

Contentsquare is making its event debut in Dubai with Digital Experience Now – aka The DEN – a networking conference exclusively for digital leaders across the Middle East and North Africa. Following Visa’s recent report stating that the number of online...

London Named World’s Most ‘Digitally Ready’ City

London is the most ‘digitally ready’ city in the world, according to new research by Siemens. The brand has launched a new web-based application which reveals the readiness and potential of six major cities to embrace digitalization and develop new ways...

2019 UK Digital Experience Awards: Meet the Finalists

The finalists for the 2019 UK Digital Experience Awards have been announced, with an exciting line-up of big household brands and smaller innovators competing for recognition. The event is celebrating its fifth year of honouring the British organisations that offer customers...

Social Media: Brands Must not Underestimate Customer Connection

High street cosmetics mainstay Lush recently raised eyebrows by announcing it was quitting its social media channels in the UK. According to the firm, 16 percent of its social media mentions were negative, a number sure to increase now that the company...

Rise of the Dedicated Digital Experience Teams

Nearly half of brands have introduced a dedicated Digital Experience (DX) team to help shape their Customer Experience and journeys across digital channels. That is the findings in a new report by from experience analytics leader Clicktale. The study, titled Defining Digital...

Unravelling Customer Insight: Five Crucial Questions for Every Investor’s Arsenal

It is clear we are racing head first into a data rich world, meaning businesses cannot afford to mis-manage their customer data. Customer data management is a fundamental part of a company’s marketing strategy, as 83 percent of companies expect...