Category: Digital Experience

A Third of Digital Marketers Have Lost Sleep Worrying About Competition from Amazon

Over a third (32 percent) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey by digital marketing agency Greenlight Digital. In a...

UK Companies Still Struggling to Take Action a Year After WannaCry

One year after WannaCry infected over 200,000 computers in 150 countries globally, 40 percent of respondents say their organisation is more exposed than it was a year ago. The WannaCry ransomware attack that crippled the NHS and infected more than 200,000...

Delivering an Unmatched Customer Experience in the Digital Age

Creating highly engaged customers is forcing companies to provide their customers with a consistent experience whenever and wherever they need it….digitally. Did you know that highly engaged customers buy 90 percent more frequently, spend 60 percent more per purchase, and have...

Look Who’s Talking? Why Brands Must Focus on the E-Commerce Experience Ahead of Voice and Visual Search

Convenience, simplicity, and recommendation has become the maxim for modern consumers. A recent study suggested that global retail e-commerce sales amounted to 2.3 trillion US dollars in 2017, with that figure expected to double by 2021. Additionally, mobile will account...

Customer Service Quality: Are you Overestimating Yours?

Aligning consumer expectations of what constitutes good customer service with what is realistically deliverable has always been a delicate balancing act. But new research, carried out by Arvato in the USA, suggests that the gulf between the two may be...

Humanising the Digital Experience

As Customer Experience become increasingly digital, many businesses will need to overcome a critical flaw in the internet. Left unchecked, this flaw could determine online success or failure. It’s a flaw that is already frustrating a new generation of web...

The Automation Paradox

Reading the latest technology news or skimming through this year’s topics for customer service conferences, it’s not difficult to picture a not-so-distant future where customer service jobs will be taken over by robots. According to research, six percent of all US...

Seizing Competitive Advantage Through Tech ‘Easing’ of CX

For any organisation operating in the telecoms sector, seizing competitive advantage is a greater challenge now than ever before. Consumers have an ever-expanding array of choice when it comes to products, and the omnichannel nature of modern shopping means that...

Dangers of a Negative Digital Experience

Social media management platform Lithium Technologies recently commissioned a survey of 2,000 UK consumers to determine how they feel about the myriad of channels available to them when contacting a brand. Here they present what a negative experience can mean...

The Age of the Digital Dinosaur is Over

You’re in business. You’ve been in it long enough…no longer do you have to do quite so much sales and hustling.  While you’re a professional who knows what they are doing, the new world of business can often seem a little trickier...