Category: Digital Experience

Revitalising Trust in Marketing

Consumer trust in social media platforms and advertising is at an all-time low. At the same time, influencer and celebrity endorsement are reportedly reaching saturation.  As a result, Trust Marketing, a concept which originated fourteen years ago at MIT, is...

Turn Customers and Staff into Brand Ambassadors and Enhance Digital Experience

Like every other area of technology, social media continues to evolve on an almost permanent basis. In a post-GDPR and post Cambridge Analytica world, where algorithms completely govern what users see online and uber-influencers control the purchasing decisions of millions,...

Back to IoT Basics: Automating Outcomes to Improve CX

The application of IoT (Internet of Things) is booming, with new use cases arising near enough daily, but contrary to its growth, the sector risks inertia if businesses lose sight of the key objectives digitisation was founded upon – improving...

Ryanair: The Battle for the Leisure Traveller

On the face of it, the airline industry is in rude health, but a raft of brands now compete for customer’s attention, spend and data – from traditional high street travel agents, to aggregator sites, to airlines. To claim a greater...

Omnichannel Customer Engagement: The Business Value

The benefits of an effective omnichannel customer communications programme can be enormous. However, without a clear strategy, businesses may end up ploughing resources into campaigns that aren’t going to deliver the results they need. It is therefore important that organisations assess...

How the Online Checkout Journey is Changing

Artificial intelligence, biometric authentication, and voice recognition are all starting to seep into our everyday lives. As these advancements mature, they affect the ways we interact with the world. The ways we shop, pay, and communicate are all undergoing changes...

Discussing the Future of Digital Experience With Syntasa

UK tech firm Syntasa is helping businesses provide tailored digital experiences thanks to the use of sophisticated AI Assisted Customer Analytics. The firm was among many in attendance at the recent Adobe Summit 2018 digital marketing conference in London, and...

Data’s the way to do it: Enhancing CX in a Digital World

Today’s businesses operate in an overwhelmingly digital world, and every customer interaction, whether over the phone or online, generates data. This data can then be added to all the other information a business has gathered from their customers through their...

UK Consumers to Target Businesses with Onslaught of Data Privacy Requests

New findings from a study by Veritas Technologies, a leader in multi-cloud data management, indicate that many organisations will be inundated with requests for personal information from UK consumers, with two in five (40 percent) already planning to take advantage of...

Smart Home Tech Is Leaving not so Smart Brits Baffled

The results from a recent study published recently by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it.   The study which investigated...