Category: Digital Experience

Sheer GRIT: Web Firm Claims UKDXA Crown

Web design firm GRIT Digital are celebrating double success at this year’s UK Digital Experience Awards. The Norwich-based company was named winner in the Not for Profit and Charity category, before going on to claim the Overall Winner title later that...

Web Analytics: Finding the Right Remedy 

Much like the basic principles of modern medicine, a key part of digital marketing is having the skills and tools to accurately diagnose and treat an ailment, based on an informed analysis of the symptoms. In today’s digital age of...

Visit the Porsche Museum Without Leaving Home

Car enthusiasts can now have immersive online access to one of the most spectacular car museums in the world – the Porsche Museum. Through experiential real-time video technology by online CX firm GoInStore, visitors to the museum website can experience...

Chatbots ‘Could Cut Call Wating Times’

Following Which?’s recent naming and shaming of energy companies who keep their customers waiting too long on the phone, Aspect Software has called for better self-service platforms to improve CX. A third of energy companies left Which? waiting for over 20 minutes, but calls...

Uphill Battle for UK’s Online-Only Services

The annual ‘Connected Life’ survey from global researchers Kantar TNS explored this year how consumers are accepting online customer service. The research – from 70,000 correspondents from 56 countries, including over 3,000 from the UK -indicated that online customer service...

Digitisation is the CX American Dream

Digitisation is the main Customer Experience priority for US firms, new research has revealed. A report by the National Centre for the Middle Market (NCMM) found that 74 percent of middle market firms surveyed believed digitising CX was essential to growing...

Bank Begins AI Service on App

Bank of Scotland has incorporated AI into its new mobile customer service. A new virtual assistant is being made available for iPhone users who download the bank’s app. The AI bot has been trained to answer common questions from customers, with...

Our Survey Says…

Customers…the lifeblood of any business. We want to know what they want, and how they want it. We need to know their needs, and we like to know their likes. Such valuable data can help us fine-tune our firms to better...

The Changing Complaint Culture

Research has shown that consumers have increasingly lofty expectations in our digital world, and woe betide any organisation that fails to take this on board. Gone are the days when customer dissatisfaction meant a polite letter posted off and eventually forgotten,...

Create Product Photography Customers will Love

As an online business, it’s crucial that your product photographs are outstanding, to encourage browsers to buy. Perceived value of your products and the trustworthiness of your business will often lie in the quality of your web design, which includes high-quality,...