Category: Digital Experience

Fears for ‘Smaller Players’ as EU’s Article 13 Casts Shadow Over Online Landscape

Controversial EU legislation designed to limit the sharing of copyrighted content online could “negatively impact” smaller firms, with some opponents warning it could put them out of business altogether. The Copyright in the Digital Single Market Directive was passed by the...

Does ‘Digital’ Really Exist?

Digital transformation is the latest trend that every organisation, in every sector, wants a piece of. In the customer management industry in particular, ‘digital innovation’, ‘digital transformation’ or ‘going digital’ are key phrases heard on almost a daily basis, with organisations...

Embracing Mobile-First Retail

According to Forrester, over the next five years western European online retail sales will grow at over three times the rate of total retail sales. What’s driving this growth? It comes as no surprise that consumers’ adoption of digital devices,...

Warning Against ‘Catfishing’ Customers

Communicating with a customer directly after a sale could be the key to ensuring repeat purchases, a new study has indicated, while unexpected third party communications leave customers feeling ‘catfished’. Independent research from Narvar shows that 60 percent of consumers are more likely...

One-in-Five Brands ‘Will Never Understand Their Customers’

A new report has found that 20 percent of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions. The study from analytics firm Clicktale, titled Defining Digital Experience, states that part of the reason for this...

Digital Transformation Journey: Five Things you Need to Know

Digital transformation – a term that often gets used without much thought or consideration to the true scale and effort required to truly digitise a legacy business, service, or product. There are a few trends and areas of focus that...

6 UX Strategies to Generate More Leads From Your Website

Your website can be a revenue-generating machine when you optimise it with your users in mind. But if you want to generate more leads and in turn, more revenue, then you have to implement effective user experience (UX) best practices...

Why Humans are Still Integral in Even the Smartest Fintech Firms

Technological sophistication is all pointing towards one thing: reducing the requirement for human labour, and input. But in the fintech industry, humans aren’t simply a necessity – they’re irreplaceable. Human developers are obviously needed to write, and maintain code, as...

The Definitive Guide to Interviewing a Ruby on Rails Programmer

Ruby on Rails (RoR) is a flexible and collaborative web development framework which works on the principles of an agile and iterative approach to building web apps and solutions. It has become an integral tool for businesses to create customised...

Harnessing Voice Tech Popularity to Deliver Better Customer Service

The popularity of smart speakers such as Amazon’s Echo and Alexa and Google’s Home Hub is increasingly rapidly. A recent study by Adobe revealed that almost a third of US households now own at least one of these devices, with...