Category: Digital Experience

Branson On Board Hyperloop One

The Virgin Group founder, sir Richard Branson, announced recently that he will be investing in Musk’s Hyperloop One company. The announcement also indicated that the company will re-brand in the near future into Virgin Hyperloop One. With the two companies joining...

Ten Tech News Stories You Should Know

Here are the latest tech news stories from the UK and around the world. 1. A responsive ‘smart crossing’ prototype has been installed in London.  LED technology monitors pedestrians, bicycles, and motorists, and adjusts its road markings in real time. 2. Cortana...

Loud and Clear: How Voice Assistants are Revolutionising User Experience

The race for the title of best voice assistant on the market is well and truly on. Microsoft’s Cortana, Apple’s Siri, Google Now, and Amazon’s Alexa are the main contestants, and the competition is getting ever fiercer. The main driving force...

Can Bots be Biased Against Customers?

A new study from software pioneers Pegasystems, which was issued for National Customer Service Week, examines what British customers make of emerging Artificial Intelligence technology. When questioned about previous human customer service interactions, almost half (49 percent) of British consumers said they have...

Invisible Interfaces – a Game-Changer in User Experience?

Technology is constantly evolving, and the field of User Experience (UX) is no different. We have progressed from interacting with desktop computers with a mouse and keyboard, to touch-based interactions on mobile phones, and beyond. Interaction design was revolutionised in...

Can’t Find a Desired Product In-store? Target Has a Solution

It happened to each of us – going into a store to buy something and not being able to find it. Pacing among the raffles completely clueless about the location of the desired item. This is one of the major frustrations...

How Card-Based Installments Are Shaking Up the E-Commerce Industry

Burgeoning financial technology is reshaping the way people all around the world, from all walks of life, make their purchases. The modern customer typically prefers to have an increased number of options from which to choose — including but certainly...

Ten Tech News Stories You Should Know

Here are the latest tech news stories from the UK and around the world.   1. Microsoft has just announced a new store on London’s Regent Street. There is no specific information on which building their store will occupy or when it...

Ten Tech News Stories You Should Know

Here are the latest tech news stories from the UK and around the world…    1. Google decides to buy HTC’s Pixel division for $1.1 billion. One-fifth of the Taiwanese firm’s total workforce will work under Google.   2. The X Factor: How...

New Apple iOS 11 Features And Design

Everyone has been waiting for the new iOS 11 update from Apple and we have all read numerous rumours about what has been changed and upgraded this time. Finally, the update is available – take a look at the full review...