Category: Digital Experience

Why Personalised Advertising Is The Only Way to Go in an Age of Ad-blockers

Online advertising has hit something of a wall in recent years. People are fed up with pay-and-spray tactics, and ad-blockers are on the rise. And while the concept of ‘personalised’ advertising may tap into our fears about privacy, it is...

Apple Is Destined for Huge iPhone Growth in 2018

Research firm IDC recently published its expectations around Apple iPhone growth for both this year and the coming year. According to IDC, iPhone shipments will grow 1.5% year over year in 2017 (a marked improvement from the 7% drop that IDC says that iPhone...

Four Ways Virtual and Augmented Reality Will Revolutionise CX

From chatbots to artificial intelligence, a wide range of emerging technologies are set to transform how brands interact with their customers. Virtual reality (VR) and augmented reality (AR) are the latest developments to be heralded as game changing, offering companies...

Ten Tech News Stories You Should Know About

Latest tech innovations today.   1. McDonald’s forms partnerships with technology agencies to upgrade their ordering technology. Numerous technological developments coming in the future.   2. Google is currently testing a news Chrome tool to mute autoplay videos. An info bubble button will...

Breaking the Fourth Wall of Product Design

If you’re a sci-fi aficionado, you’re probably familiar with the work of William Gibson. He’s been predicting the rise of virtual reality through his novels since the late 1980s. When he first experienced the new technology in 2015, the 67-year-old...

Chatbots Revolutionising the Fight against Compulsive and Addictive Disorders

The engagement competencies of ‘chatbot’ technology will rest on the ability to inject personality into the bot itself, in order to make it more relatable to users. In turn this will have huge ramifications for industries such as the health...

London’s Chief Digital Officer: Will He Make A Difference?

The Mayor of London, Sadiq Khan, has finally brought his hunt for a Chief Digital Officer (CDO) to an end and fulfilled one of his key manifesto promises from last year with the appointment of Theo Blackwell. In a first for...

Take Me Away and Let Me Dive Into Virtual Reality

One in five Britons wants to live in a virtual-reality fantasy land. A survey of 1,000 people, by social virtual reality platform Geekzonia, finds that the main drivers for the U.K.’s appetite for escapism are: Political issues, such as “Brexit.” A desire to visit “places” such...

Ad Tech Companies Pushed into Specialising by Transparency Demands

Focus is coming to ad tech. Ad tech companies have reaped huge profits by serving publishers and media buyers alike. But with the increased demand for transparency, companies are finding they’re better off choosing one side. This month, Tremor Video agreed to sell its demand-side...

Amazon Is Showing Us That The Concept of ‘Tech Company’ Is Slowly Dying Out

On Monday, Amazon’s $13.7 billion purchase of Whole Foods will close, ushering in a new era of cheap avocados for all, and Amazon Prime grocery discounts for some. Now consider this: we just passed the six-year anniversary of venture capitalist Marc Andreessen’s famous declaration that “software...