Category: Digital Experience

E-Commerce Returns: Maximising Customer Satisfaction and Minimising Profit Loss

Online retailing has expanded rapidly; the growth of the internet and advancements in delivery capabilities have seen many small businesses take advantage of this, selling through online marketplaces to maximise their reach. These global marketplaces are predicted to own 39...

Keeping up With Customers’ AI Expectations

Forget keeping up with the Joneses, today it’s all about keeping up with Artificial Intelligence (AI). AI assistants now live in our back pockets, and smart speakers now run our homes. This makes home life simpler and smarter than ever before....

Now it’s Personal: Utilising Personalisation Techniques to Enhance CX

Applying even the most basic psychological principles will tell you increased personalisation is essential for improving Customer Experience. It is a well known fact that people gravitate towards the people, places, and things that resemble themselves. As a result, customers are...

Overcoming the AI Fear Factor

Artificial Intelligence (AI) is a much discussed and debated subject in recent months. From newspapers to world leaders, everyone is talking about what machine intelligence and robotics might do for businesses. With all the buzz it is generating, AI is rapidly...

App-ocalypse: Firms Planning to Ditch Failing Apps

Twenty percent of businesses will have dumped their mobile apps by next year, it has been predicted, as firms move further towards chatbots and artificial intelligence to communicate with customers. Research by Gartner Inc has found that by 2019, 20 percent...

CX Strategies for a Digital-First World

In recent years, there’s been a significant shift in the software industry – applications moving from on-premise deployments to be managed and hosted in the cloud. The implications of this move have caused significant reverberations in the way software organisations operate,...

Up Close and Personal: Customers Increasingly Demanding Personalised Service

Customer expectations are ever-rising, competition is fierce, and retailers’ number one priority at present is improving Customer Experience. A study by Walker revealed that by 2020, Customer Experience will have overtaken both product and price as the key brand differentiator. Customers...

Merging ‘Front’ and ‘Back’ Offices to Retain the Digital Customer

The rise of new technologies and their impact on a multitude of sectors has defined the digital disruption of recent years.  Banks continue to close branches as the thirst for more efficient and online services grows, while a renewed focus on Digital...

Order Your Car Parts Online – it’s Easy and Quick

Ordering auto parts online is very much the done thing nowadays – being out of action for weeks while you wait for a new part should no longer be an issue. There are lots of parts to be discovered at autopartspro.uk...

The Data Scientists in the Shadows

Data scientists are increasingly sought after, with companies paying a premium to attract individuals with analytical, statistical, and technical skills to use a range of technology to improve overall Customer Experience. As important as these individuals are, there is another overlooked...