Category: Digital Experience

10 Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to...

The Mobile App: Three Tips for Driving Loyalty

Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding...

The Art and Science of Customer Experience Mobile Network Testing

In June it has been 10 years since Apple launched the iPhone and created what would become the template for all modern smartphones.  Apple married hardware and software development and as a result produced a device that led the entire...

Why All Businesses Must Prioritise User-Centred Transformation

I don’t know about you, but whenever I read the term ‘digital transformation’ it’s usually accompanied by, or referring to, a rather cheesy cyber-tech metaphor, wherein a faceless ‘business person’ is about to engage in a some abstract, futuristic interface...

DOGFI.SH Mobile: App Design Is Vital in Ensuring Customer Experience Remains a Key Differentiator

Organisations should focus their efforts on architecting intuitive apps to drive competitive advantage As the marketplace for consumer facing apps starts to reach saturation point, organisations will need to focus their efforts on developing engaging consumer facing apps that deliver a...

Lockheed Martin Officially Opens £3m UK Cyber Security Centre in Gloucester

Lockheed Martin, the US-headquartered global aerospace, defence, security and advanced technologies company, has opened a £3m Cyber Security Centre in Gloucester. The new ‘Cyber Works’ centre is designed to tackle cyber threats against the UK. The facility will create 90 high-tech jobs...

Retail App Poq Gets £3.5m, Brings Total to £7m

Retail app Poq has received £2.5m in an equity funding round led by Beringea and with participation from Meyer Bergman. The firm also secured £1m in debt funding from Barclays. With this raise, Poq brings its total amount of money raised to date to £7m. The...

A Retail Startup That Allows People to Try on Clothes Digitally Just Got a £10 Million Boost

LONDON – Metail, which allows customers try on clothes in a virtual fitting room, secured £10 million ($12.88 million) in a Series B funding round, as fashion retail continues its move from the high street to the internet. The round was led...

Engaging on Mobile Just Got More Personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the...

Extensive Read: 3D Printers Start to Build Factories of The Future

Recent advances make 3D printing a powerful competitor to conventional mass production SLOWLY but surely the sole of a shoe emerges from a bowl of liquid resin, as Excalibur rose from the enchanted lake. And, just as Excalibur was no ordinary...