Category: Digital Experience

‘The One To Watch’: Amazon Is Set to Turn the Duopoly Into a Troika

Amazon continues to lurk as the most likely candidate to turn the Facebook-Google duopoly into a troika. That was the overwhelming feeling coming out of the Financial Times’ media conference today in London. The online behemoth’s future emerged as a key...

Intu Launches Revolutionary Digital Screens

A cutting-edge network of screens that revolve between portrait and landscape to keep shopping centre customers entertained is to launch at intu’s popular retail and leisure destinations across the UK. It will be the first time ADI’s innovative Epoch screens have...

What is Microsoft’s Mysterious New DirectReality?

Microsoft has trademarked “DirectReality” ahead of its E3 press event on Sunday, with some hints that this mysterious service might involve holographic apps. The software giant describes DirectReality as “online computer software for holographic applications” and software as a service....

Salesforce Brings Its AI-Powered Einstein to ABM

The audience at the Paris stop of Salesforce’s World Tour got a surprise this morning when Alex Dayon, president and Chief Product Officer Salesforce, unveiled Einstein Account Based Marketing (Einstein ABM). It’s not a product per se, but an orchestration of...

Google Home Gets Two Quirky New Ads to Show off What It’s Capable of

https://www.youtube.com/watch?v=9I20frbeawg Google has released a pair of new ads to promote its connected home speaker Google Home. The ads arrive alongside a current Google Home sale, and both embrace that playful style common in a number of the search giant’s commercials. The videos make use...

Apple is Doing Something Unprecedented to Make Fixing Cracked iPhones Easier

By the end of 2017, Apple will put its proprietary machines for fixing cracked iPhones in about 400 authorised third-party repair centres, including Best Buy. The company had previously restricted the use of its so-called Horizon Machine to its nearly 500 retail...

Future Cities Catapult to Plot the Future of PlanTech at London Tech Week

There are few industries left out there whose name some hustling, enterprising soul hasn’t tried to append ‘tech’ to stir up a bit of publicity and momentum. FinTech, PropTech, RegTech, GovTech, the list goes on and on. And while some might...

What Is 5G and When Will It Launch in the UK?

The next evolution of mobile data could be the last step-change we see in mobile data transmission. Mobile data use has rocketed over the past five years – increasing 74 percent alone in 2015 – taking the overall global figure to...

Five Key Talking Points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance. We get to sponsor, host clients and engage with some of the leading marketing minds from around the...

Domain Spoofing Remains an Unsolved Issue in Programmatic Advertising

Ask marketers about a persistent, unresolved issue in programmatic advertising, and many will agree: domain spoofing. Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not a new problem in the...