Category: Digital Experience

Microsoft Just Introduced a New MacBook Air Killer with 13.5 Hours of Battery Life

Microsoft has taken the wraps off the new Surface Pro, a long-awaited upgrade to 2015’s well-received Surface Pro 4 tablet/laptop hybrid. It’s the company’s Windows 10-powered rival to the Apple MacBook Air. This new Surface Pro — Microsoft has officially ditched...

Here’s Everything Apple is Rumoured to Be Launching in 2017

Apple is notoriously secretive. The Californian technology giant almost never speaks about upcoming products before they’re officially announced. Journalists who ask about rumours and reports might get told “no comment” — if they’re lucky enough to get a response at all. But...

The Truth about Self Service, Bots & Intelligent Assistance

Sometimes a technology takes an age to go mainstream. Other times it appears to arrive like a thunderbolt out of nowhere. Bots chose the high impact option when they arrived in Q1 2016. By mid-summer they were sliding down Gartner’s...

Why Business Risk Intelligence Comes Before Digital Risk Monitoring

Everyone remembers the social media boom of the mid-2000s. While social networks such as MySpace and Friendster already existed and had fledgling ad revenue models, it wasn’t until the emergence of Twitter, Facebook’s acquisition of FriendFeed, and the development of...

Personalisation in CX: Applying proactive customer engagement

In this article, the author explores the essentials of personalisation in CX, a rapidly emerging topic across all industries. In 2012, only 30% of companies asked by analyst leadership group Gartner expected to compete for business primarily on the basis...

How Salesforce CEO Marc Benioff Uses Artificial Intelligence to End Internal Politics at Meetings

Salesforce has been our loyal entrant into the UK Customer Experience Awards in last couple years and now their CEO explains how they use AI within their company. Salesforce CEO Marc Benioff isn’t just predicting that artificial intelligence will one day help...

Nike Built A High-tech LED Running Track

Once again Nike has proved their dominance in Customer Experience. They have fulfilled a runner’s dream by building a running track where you partake in a virtual race against yourself and your running track is shaped as a footprint. This stadium is...

Here’s Everything Google Announced at Its Big I/O Conference

On Wednesday, Google kicked off its annual conference for developers. Google CEO Sundar Pichai and a succession of company execs took the stage to talk up the latest milestones and to unveil new and upcoming products. Among the new goodies: updates to Android, Google Home,...

New Google Lens can give You Instant Information About Your Surrounding

Yesterday Google introduced the Google Lens at the I/O developer conference. It is a completely new AI system that can be integrated into any smartphone. Lens is a set of vision-based computing capabilities that are able to understand objects in your...

Your Customers Are Already Talking About You on Social Media: Are You Engaging Them or Ignoring Them?

The internet is big business. Of course, you knew that already. Most companies in 2017 choose to have an internet presence and to use appropriate keywords to attract footfall to their websites where they can hook customers with special online...