Category: Digital Experience

Christmas Sales: How Location-Based Marketing Delivers Better Customer Experience

The Christmas season comes but once a year, and for nearly three quarters of UK retailers, Christmas accounts for at least 20% of annual sales ((“Online Retail Survey 2015 – Marketing Land.” 2015. 1 Aug. 2016 )). When a single...

Selfie Generation Prefers “Snaps” than Words

As the festive season approaches, it’s highly likely that we’ll be inundated with images of snowy landscapes, presents under decorated trees and greeting cards bearing the annual family photo. Of course, paintings, cartoons and photographs have long been used to...

Extensive Read: The Definitive Guide to Loyalty Marketing Automation

Recently, I attended an eCommerce marketing meetup. There I met John, owner of an electronics retail business. As we were talking about each other’s companies, I asked: “John, what’s the biggest struggle you face as an eCommerce marketer?” And he...

70% of Shoppers Demand More Tablets to Improve In-­‐store Experience

67% want to see retailers reduce queue times and 54% want more POS options 60% of customers who used a tablet whilst shopping then purchased the product they were considering buying 53% of customers would pay higher prices for a better in-store...

Gathering Customer Feedback  —  Questions and Answers

In a world of experience economy customer feedback is something really precious. Asking relevant questions and gathering applicable data may decide about the success or failure of the company. There are many methods of measuring customer satisfaction. One of the most...

Gartner’s Top 10 Strategic Technology Trends for 2017

Gartner, Inc. highlighted the top technology trends that will be strategic for most organisations in 2017. Analysts presented their findings during the sold-out Gartner Symposium/ITxpo, which was taking place from 16th to 20th October in Orlando, Florida. Gartner defines a strategic...

What’s happening to Customer Experience Analytics?

As marketers and digital business owners, we have the unique opportunity of exercising both sides of our brain on a daily basis. By striking that strategic balance between form & function, tech & design, we’re rewarded with happier customers more...

Online Shopping Habits Surprise UK Retailers

Shopping habits are not evolving as fast as some retailers – and pundits – may perceive. Research reveals that consumers not only still prefer laptop and desktop devices when it comes to online purchasing, but also there are growing demographic...

Interview: The Next Big Thing in Travel Will Be the Real-Time Prediction

Within our CXM Interview series, we have talked with the director of technology at Expedia, Jonas Olofsson, about trends and technologies in the travel sector, user experience and the purpose of Web Content Accessibility Guidelines 2.0. Hello Jonas, how the things...

9 Google Pixel Features that Can Compete with iPhone 7

On October 4, Google has finally unveiled its new flagship smartphones: The Google Pixel and the Pixel XL. According to the latest leaks, the 5-inch Pixel and the 5.5-inch XL have better screens, improved battery life, a best-in-class 12.3-megapixel rear...