Category: Digital Experience

The key to customer service; pick up the cost of calls

EE recently announced that it is to start charging customers 50p to fast-track their calls to a ‘priority answering service’. SIM card only customers will also have to pay 25p to call the company’s customer service number. EE have said...

New Customer Insight leaders, don’t forget your data teams

Customer Insight Director used to be a title that you would find in research agencies, often the senior sales role. However in the UK this role has begun to appear on the “client side” across a number of sectors, including...

Back to the future: traditional mentality and modern technology can bring back self-management

The traditional British workplace is very different from what it used to be. The industrial revolution saw people use new technology to increase productivity and automate routine tasks, but they never lost the mindset of making things and then taking...

Small business, big challenge: The ups and downs of being an SME

Starting up your own SME has never been a plain-sailing operation and none more so in today’s climate where competition is fiercer than ever. As well as the headache of financing your dream, there are always the little things that...

Visual engagement

Forward-thinking LV= is to pilot the use of Vizolution’s vScreen which uses visuals to improve customer engagement in its life and broker insurance divisions. The system allows advisers to replicate the experience of a face-to-face interview via remote technology at the...

Digital Celebrations

Winners of the first ever UK Digital Experience Awards 2014 are still celebrating their well-deserved accolades. Created to recognise and celebrate the delivery of exceptional customer experience through digital channels and media, the Awards proved to be a stunning digital showcase. Held...

Innovative ways to use free existing tech & platforms

Digital has been growing from strength to strength throughout the recent years and new platform, products and services are appearing daily. Obviously some gather momentum due to the early adopters and some fall by the way side. These new platforms...

10 Ways to Improve Your Digital Customer Experience

We review and benchmark hundreds of websites around the world each year; using a combination of consumer insights, behavioural tracking and expert evaluation mapped to best practice customer decision journeys. In the course of these analyses, it has become clear that...

Who should own the Digital Experience?

Digital customer experience is fast becoming a key business differentiator, with those responsible for the digital development and delivery being challenged to achieve the best digital initiatives to support their company, but in many organisations the key factors for a truly...

Is live chat support a blessing in disguise for online retail stores?

No one can question the importance that good customer service holds for the success of any business, and when it comes to e-commerce websites, its importance increases by many folds. This is because whilst making a transaction on a virtual...