Category: Today’s pick

Talkmobile punches above its weight with CX focus

At the end of 2022, Talkmobile, a UK-based mobile operator, had a Trustpilot score of 2.2 out of 5.  Just two years later, it was the highest ranked mobile operator on Trustpilot with a score 4.7 out of 5. Its NPS...

Zurich Insurance ‘thinks global, acts local’ with CX strategy

Zurich Insurance by anyone’s standards is a hugely successful firm. It has nearly 60,000 employees, a presence in 200 countries and operating profit at the end of 2023 of $7.4 billion — a 21% upsurge on the previous year. Unfortunately, success...

Most retailers say generative AI boosts operational efficiency

According to a recent Syndigo report, nine out of ten retailers already use generative AI to enhance customer experiences. The most common applications include personalisation, search and discovery, and marketing and promotions, with 85% of retailers employing AI for customer...

This week in CX: time to discuss holiday shopping (already?!) and the ‘treat yourself’ phenomenon

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at research into how generative AI will enhance overall shopping experiences in the future, and it’s already(!) time to discuss research about holiday season shopping,...