Category: Trending Stories

Unlocking the Sales and Marketing Potential of WhatsApp via Oracle Marketplace

In an ideal world, marketers would build results-driven campaigns effortlessly and cost-effectively. However, stringent budgets, rising consumer expectations, and the prioritisation of personalisation are among the biggest obstacles holding marketers back. Savvy digital marketers are leveraging tool integration to overcome these challenges....

Looking for more business growth? It’s time for emotional loyalty 

We’ve seen it plenty of times in the news over the last year. Rising inflation and the hiked up cost of living has had a detrimental effect on customer loyalty. If your favourite brand has increased their prices to a...

A winning day to remember: UKCXA 2023 event run-down and winners reveal

The UK Customer Experience Awards, hosted by Awards International, is consistently famed for its scale and success. For over a decade, the UKCXA programme celebrates the inspiring efforts of the UK’s CX professionals. They are given a unique opportunity to get...

How to take care of your employees: having a proactive, sensitive approach to mental health in the workplace

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 1 in 6 report a common, recurring mental health problem each week. Around 3 in 100 people in England are diagnosed with depression every...

Nutun CX’s approach to putting people first: clients, colleagues, communities 

What does it mean to work for a business with a purpose? This is the question Nutun CX asked itself when setting up a new business growth strategy. We decided to be a community-based business, and this empowers our employees to serve...

US CXA 24 programme is now open for entries!

Our partners from Awards International announce the beginning of the US Customer Experience Awards™️ ’24. This prestigious awards programme honours the best outcomes and accomplishments in CX in the US. As of September 25, the new edition of the US CXA™️ programme is officially...

Türkiye Customer Experience Awards 2023 winners announcement!

The latest edition of the Türkiye Customer Experience Awards, organised by Awards International, announced this year’s programme winners. This year’s edition of Türkiye CXA brought together leading businesses from across Türkiye to share the most remarkable achievements in customer experience....

Gamification Europe and CXM Announce Media Partnership for 2023 conference

Gamification Europe, the leading conference for gamification and engagement professionals, and CXM (Customer Experience Magazine), the premier online publication for customer experience news and insights, are delighted to announce a media partnership for the upcoming Gamification Europe 2023 (GEU2023) conference.  More...

TikTok made me buy it: the power of consumer community and important CX lessons

The phenomenon of social media and the unwavering influence it has on society is always a fascinating study. There are always new trends for people to jump on and have a go at. TikTok dances, Twitter (sorry, we mean X…...

What is the potential value of prompt engineering in CX?

With the development of Open AI’s ChatGPT, the discussion about a new role of ‘prompt engineering’ has started coming up more often. Prompt engineering is a way of communication with the large language model, a relationship between a human and machine...