According to a report by Revuze, an automated market insights solution, based on over 300 thousand reviews in the Razors and Blades industry, incentivised reviews increased the average star rating of a product 3.5 per cent, while the average sentiment grew from 84 per cent to 91 per cent.

What makes the sentiment more positive in the incentivised reviews?

Top 10 topics that affect the high star rating:

  1. Overall Satisfaction
  2. Soft & Smooth
  3. Free Samples & Coupons
  4. Ease of Use
  5. Close Shave
  6. Is It Recommended?
  7. Results
  8. Skin Sensitivity
  9. Nicks & Cuts
  10. Returning Customer

The high reviews take up 88 per cent of overall incentivised reviews.

Top 10 topics that affect the low star rating:

  1. Overall Satisfaction
  2. Free Samples and Coupons
  3. Soft & Smooth
  4. Price/Value for Money
  5. Close Shave
  6. Ease of Use
  7. Results
  8. Functionality
  9. Trimmer
  10. Moisturizing Strip

The low reviews take up 11 per cent of overall incentivised reviews.

The ratings of non-incentivised reviews are as follows:

Top 10 aspects of high ratings:

  1. Overall Satisfaction
  2. Price/Value for Money
  3. Soft & Smooth
  4. Results
  5. Close Shave
  6. Is it Recommended?
  7. Quality
  8. Ease of Use
  9. Blade Sharpness
  10. Handle

Top 10 aspects of low ratings:

  1. Overall Satisfaction
  2. Price/Value for Money
  3. Quality
  4. Blade Sharpness
  5. Handle
  6. Results
  7. Life Span
  8. Close Shave
  9. Ease of Use
  10. Nicks & Cuts

The high ratings take up 84 per cent, while the low ratings take up 15 per cent of total non-incentivised reviews.

Incentivised reviewers mentioned that the product is part of the promotion, consequently, the price of the product seems to be overlooked by these reviewers. The aspect of price is the second most evaluated aspect in non-incentivised reviews, while it is not in the top ten aspects for incentivised reviews.

Incentivised reviews are delivered after a shorter amount of time of initial use, focusing on the overall experience rather than long-term usage.

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Customer Experience