Tag: analytics

TikTok news consumption surges among young adults

According to a recent Pew Research Center report, there has been a surge in the number of adult Americans getting news from TikTok, with 17% of them now turning to the platform, compared to just 3% in 2020. The respondents come...

Pumpkin spice, social media, and early autumn flavours: what shoppers want this season

According to a recent Algolia report, 67% of US customers adapt their recipes and grocery shopping lists to accommodate the changing seasons. This number goes up to 77% for parents, emphasising the family-oriented aspect of fall festivities. One of the main...

Gen Z speaks out: meet us on WhatsApp or risk losing our loyalty

A recent survey by CommBox shows that Gen Z (16-24-year-olds) prefer to interact with companies using native channels such as WhatsApp and Instagram. This is a critical opportunity for shops looking to engage younger consumers since Generation Z is vocal...

AI is reshaping customer experience for faster, personalised service

According to a recent survey by TaskUs, over 75% of businesses are implementing or planning to leverage generative AI (Gen AI) to transform customer service and operations. This move aims to streamline CX by boosting agent-assist capabilities, enhancing content development,...

Consumers start holiday shopping early amid concerns over in-store prices

According to a new Gartner survey, 32% of customers plan to start their holiday shopping before November of this year. The study reveals changing shopping habits, with only 14% of U.S. consumers planning to spend more than the previous year....

UK businesses must act on customer service failures

The energy regulator, Ofgem, has warned companies to improve their customer service or face consequences. Experts at money.co.uk have revealed that over 265,000 complaints have been filed against firms in England and Wales since January 2024. Citizens Advice data shows that...

UK Banking Services Face Over a Million Complaints in Six Months

Banks and credit card companies in the UK faced over a million complaints in the first half of 2019, new data has revealed. The research conducted by Learnbonds.com found that of this total, current account holders registered the highest number of complaints. The...

It’s the end of Phone Support as we Know it (and I Feel Fine)

I rarely use and never want to pick up my phone anymore. That is, the phone part of the phone. I happily use my mobile phone all of the time – to communicate, read, and for entertainment. But using the...

Doubts Among Mid-Size Call Centres on Meeting Customer Needs

A majority of European mid-sized call centres understand the advantage in a connected customer journey, but only 14 percent are confident in meeting current and future needs. That is one of the findings published in a new independent research study conducted...

McDonalds v The Banks Has McDonald’s been affected by the processed food scandal?

  Following on from last month’s article using SpectrumInsight’s real-time consumer insight methodology, we look at how customer views towards McDonalds and the Banks have changed over the past month, and more importantly, why? We touched on the importance of using feedback...