Tag: analytics

Brands must adapt to top social media trends to thrive in 2025 

According to the 2025 Sprout Social Index Edition XX, social media has emerged as the leading source for staying updated on trends and cultural moments, surpassing TV, family, friends, and other digital channels. This shift allows brands to engage directly...

AI investments in retail set to skyrocket as companies embrace innovation

A new IBM survey highlights a dramatic pivot among retail and consumer product executives toward AI. According to the report, companies aim to increase their AI spending by 52% in areas beyond traditional IT operations over the next year.By 2025,...

Lies on the resume: how job seekers bend the truth to land jobs

According to new research from StandOut Resume, two in five Australians (42.4%) admit to lying during a job application or interview, with nearly 20% confessing to doing so more than once. For those willing to bend the truth, the rewards...

Employees are struggling to keep up with workplace challenges

According to a Skillsoft survey, over 8 in 10 employees feel unprepared to tackle workplace challenges in 2025. The findings show that burnout, exhaustion, and overwhelming workloads plagued employees throughout 2024, leaving them ill-equipped for the future.The survey also found...

Call tracking and analytics firm CallRail expands attribution tools to track AI search engine leads

AI-powered lead intelligence firm CallRail has announced a tool to track and attribute traffic from AI-driven search engines, offering marketers new insights into lead generation and capturing traffic from platforms like ChatGPT/SearchGPT, Perplexity, and Gemini.The rise of AI-powered search engines...

Christmas bonuses fall flat as workers prioritise long-term benefits

According to research by Zest, as many as 60% of employees aren’t expecting a Christmas bonus this year, with just 8% hopeful for a higher payout. Adding to the uncertainty, 44% of workers don’t foresee a pay rise in 2024,...

US teens stay online ‘almost constantly’ as YouTube and TikTok dominate

Almost half (46%) of American teens say they are online “almost constantly,” showing the impact digital connections have on their lives, according to a new Pew Research Center survey of teens aged 13 to 17. The study highlights YouTube’s dominance,...

Top 5 trends set to redefine customer experience in 2025

Five pivotal trends are set to shape customer experience in 2025, fueled by advancements in AI, data, and global connectivity. According to TTEC Holdings, these developments promise to unlock new opportunities for brands to deliver enhanced interactions and foster deeper...

AI and empathy define the top US brands in customer experience   

According to KPMG’s report, leading companies are setting themselves apart by focusing on empathy, values-driven engagement, and cutting-edge technology. The study, which surveyed over 10,000 U.S. consumers across 316 brands, revealed that USAA, H-E-B, and Patagonia topped the rankings, with...

Over half of employees are disappointed with onboarding

According to a recent report by Cognexo, over half (54%) of office workers are dissatisfied with their onboarding experience. Typical frustrations include a lack of structure (31%), differences between job descriptions and actual roles (21%), and confusion about daily...