Tag: Artificial Intelligence

Creating and measuring value of service: the healthcare industry perspective with Leslie Pagel

The healthcare industry across the world has entered an era of vulnerability. We are facing staff shortages, a cost of living crisis, and general anxiety among workers and patients. Maintaining a high standard of service has become increasingly challenging.  However, there...

Capitalising on feedback with conversation intelligence

According to Forrester Research, customers are in a space of survey overload. “We are now sending customers so many surveys that it hurts our CX performance.” Understanding customer feedback is essential if businesses want to improve customer experiences and boost...

Unleashing the power of digital transformation through process mining

In recent years, digital transformation has become an increasingly common trend across the globe. It has gained significant importance due to the rapid advancement of technology and the increasing adoption of digital solutions by customers and businesses. Digital transformation often involves a range of technology initiatives to drive business growth and innovation. Looking at the...

Generative AI: Why traditional chatbots aren’t cutting it anymore

Large language models (LLMs), such OpenAI’s ChatGPT-4 and Google’s Bard, are making headlines as more parts of our economy are getting excited about how artificial intelligence (AI) solutions could be transformative. These LLMs can now handle longer inputs of up to 25,000 words and accept both text...

Delivering next-level personalisation by avoiding biases

Today’s brands need to be able to use the power of segmentation and personalisation to create highly relevant and optimised experiences. Location specific, targeted services and customised communications that seamlessly guidecustomers from the initial discovery right through to the final transaction. And it doesn’t end there.  In...

Consumer Duty is coming: how can you ensure that your strategies will be a success?

Consumer Duty is set to come into force on 31st July 2023. According to the Elephants Don’t Forget guide, it will be the biggest change in conduct regulation for more than a decade.  First and foremost, what is Consumer Duty? It...

How to prepare for the generative AI revolution

When you read this article, it’s reasonable to assume that a human has created it. Yet in the near future, it will be just as likely that a machine has written the words you are reading. And that’s thanks to the rise...

A conversation with ChatGPT on the future of digital marketing

As the buzz around artificial intelligence (AI) continues to grow, spurred on by the release of OpenAI’s ChatGPT, I can’t help but think of the 2013 film ‘her’.  The story of a man falling in love with a hyper-intelligent virtual assistant that uses...

How AI is changing the feedback economy

How will artificial intelligence change reputation management? Well, it’s complicated. AI has already helped businesses understand customer feedback at scale and in ways that no human could do on their own. But, with the recent launch of content generation tools like ChatGPT,...

Reality Bites: data, vulnerability, and the opportunity for growth

The face of vulnerability is changing. Nearly every household is battling the cost of energy, fuel, foods and other products – all set against the backdrop of rising inflation and stagnant wages.  This means we need to better understand and interpret data to...