Tag: Business growth

Online research platforms: a guide to generating customer feedback
Online research platforms are exactly as they state on the tin. If you want to find out how your customers, or even employees, are feeling, it’s time to bring this in. These platforms are crucial for gathering essential information and...

3 technological processes to help small businesses compete with larger enterprises
Small businesses account for 99.9% of all businesses in the United States. However, less than half have stayed in business for more than five years. In a competitive market, brands must use every tool at their disposal to stand out...

How to persuade others about the ROI of your CX programme
Proving the return on investment (ROI) of customer experience (CX) initiatives can be difficult. Even alongside the fiddly, specific mathematics and logistical elements, it can be challenging to measure and prove. Especially as it could take months, or even years,...

What can we learn from product-led companies?
Coming out of the pandemic, the global economy is at a crossroads. Throughout Europe and North America, inflation remains stubbornly persistent, markets are in a slump, and tech faces growing economic headwinds. It’s a time that will make or break...

The cost of ignoring ESG
A recent global survey of 1,250 managers and senior executives looked at environmental, social and governance (ESG) practices in companies across the U.S. and Europe. Unsurprisingly, this found ESG to be a growing concern for companies. Within the UK, most surveyed...

Pride Month in Business: an interview with Melissa Tilling
Today, we have an incredibly special interview with Melissa Tilling: the CEO and founder of Charitable Travel. Melissa is such a significant figure in both the business world and LGBTQ+ community. Her travel company is also the first and only...

Why AI mastery is key to becoming a CX champion
Even with all the technology available today, true CX champions are still a relatively rare breed. A recent study by MIT, on behalf of SAS, found that just 15 per cent of organisations can claim to be CX champions, while...

Customer Success Operations: the hottest career in the customer service space
In today’s economy, where nearly every company is either “born in the cloud” or transforming into a SaaS-based, recurring revenue business model, almost all have realized that they can’t accelerate growth without investing in Customer Success (CS). Usually, that means...

New research by Gartner says that 75% of companies will “break up” with poor-fit customers
CXM is intrigued by the idea of companies “breaking up” with their poor-fit customers, instead of the other way around. Therefore, when this report came across our digital desks, we knew we had to share it. Gartner, Inc reveals that by...