Tag: Business growth

8 small business tips to supercharge your marketing in 2023

As 2023 is just around the corner, it’s time to finalise your marketing strategy. Decide how you’ll be allocating resources ready for the new year.  Consumers are shopping online on a larger scale than ever before. The digital landscape continues to head towards a...

How do you know if your digital product launch is a success?

To have a meaningful discussion about measuring success, you need to understand that it will be completely different for each digital product. It’s not possible to perform well and achieve great results if you don’t have a clear view of...

Lost calls: the ultimate guide to monitoring, preventing, and learning from them 

Lost calls refer to a call a customer makes that fails to reach an advisor at the other end. There are different types of these that occur for a plethora of reasons. But ultimately, they are all logged as lost...

Top tips to go beyond corporate values

There’s no going around it: change is a necessary part of doing business. Your company’s values should evolve as well. According to a 2005 survey of large organisations, 90% had a core corporate values statement. Thirteen years later, a survey...

Quiet quitting: goodbye to the hustle workplace mentality

Quiet quitting is not a new phenomenon, nor does it come as a surprise. Anyone I talked to in the past two years experienced burnout, anxiety, or emotionally charged moments related to their job. Going above and beyond for the...

Online research platforms: a guide to generating customer feedback

Online research platforms are exactly as they state on the tin. If you want to find out how your customers, or even employees, are feeling, it’s time to bring this in. These platforms are crucial for gathering essential information and...

3 technological processes to help small businesses compete with larger enterprises

Small businesses account for 99.9% of all businesses in the United States. However, less than half have stayed in business for more than five years. In a competitive market, brands must use every tool at their disposal to stand out...

How to persuade others about the ROI of your CX programme

Proving the return on investment (ROI) of customer experience (CX) initiatives can be difficult. Even alongside the fiddly, specific mathematics and logistical elements, it can be challenging to measure and prove. Especially as it could take months, or even years,...

What can we learn from product-led companies?

Coming out of the pandemic, the global economy is at a crossroads. Throughout Europe and North America, inflation remains stubbornly persistent, markets are in a slump, and tech faces growing economic headwinds. It’s a time that will make or break...

The cost of ignoring ESG

A recent global survey of 1,250 managers and senior executives looked at environmental, social and governance (ESG) practices in companies across the U.S. and Europe. Unsurprisingly, this found ESG to be a growing concern for companies.   Within the UK, most surveyed...