Tag: Customer engagement

Three ways to prioritize consumer well-being

We can only imagine the massive pressure consumers felt during the past year. Our lives changed dramatically with enforced remote work, homeschooling, job losses, and the social (and psychological) impact of lockdown. Things were even worse for those on the...

Five customer engagement tips for using first-party cookies purposefully

Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world. We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...

MY Renault at the destination: driving to the CX innovation

In this article, we continue the story about MYRenault by highlighting the most important aspects of the app. In the first part of the narrative, Axis Partners gave you an outline of the phone app market and MYRenault evolution. However, we...

Outperforming competitors with a powerful brand purpose

When was the last time you smiled and felt connected with your powerful brand purpose? A smile is a simple act that stimulates a chemical reaction in the brain, releasing a suite of ‘feel-good’ hormones. To cheer myself up, I occasionally...

Bitcoin Terms That You Should Know

Bitcoin is the most talked-about subject in the financial industry. 2020 and 2021 have been fantastic for this cryptocurrency as it managed to not only break the record in value but breeze past it. As of March, Bitcoin is valued...

3 ways gig customer service is shaping the CX industry

As customer demands grow, so does the need for customer experience operations to go beyond what’s known to be traditional customer service. There’s an expanding urgency for brands to offer a dynamic and highly personalized service and a need for...

Back to basics: Tips for building a successful CX programme

Going back to the basics when building a CX programme sometimes seems like a necessary step for creating a successful strategy. It’s also essential for those looking to compose such a programme for the first time. Whether you are a CX...

Consumer trends post-lockdown: Will audiences look for live events in 2021?

The brand experience industry suffered a lot in 2020. We witnessed many unforeseen circumstances that led brand campaigns to closure before they even started. With stores closed, activations put on hold, and events cancelled, brands had difficulties adjusting to the...

Want to get more from your surveys? Close the customer feedback loop!

Many companies are striving to become more customer-centric. They have set up numerous ways of listening to their customers at multiple customer journey touchpoints. However, few have built effective response mechanisms into their customer surveys and managed to close the...

How to build your brand in 2021

After 2020, the rules have changed for many brands. Along with the expected advances in consumer interests, brands have to consider rapidly changing consumer behaviour, navigate a fluctuating economy, and also be mindful of the difficult times that their audience...