Tag: Customer engagement

You have to listen to act: The power of customer feedback

Businesses who are not listening to customer feedback are in for a shock. With an increasingly volatile social landscape helping to fuel decreasing levels of satisfaction, consumers are demanding more from organisations. They are prepared to vote with their feet and take their spending power away from...

Reimagining the CMO Role: Empowering Growth in a Dynamic Market

In January, Fortune published an article that explored the ‘shrinking role of the CMO.’ The surrounding conversation, which called for the elimination of the Chief Marketing Officer, has stirred both concern, disappointment, and a ‘are we really here again’ attitude in the...

Empowering customer engagement in retail with RCS

Mobile commerce is experiencing a boom, projected to reach £100 billion in UK retail sales in 2024. With over 70% of UK adults considering mobile as essential for convenient online shopping, it is clear, at least to us, that retailers should focus on improving...

The customer demand for SMS messaging is here: What’s your personalisation strategy?

Gone are the days of calling a business, whether to make an appointment or place an order. Technology has revolutionised how we interact with brands, creating new channels to connect and, in turn, new communication preferences for customers. And while SMS...

Why Internal Service Excellence is key to delivering External Service 

Have you ever contacted a company to chase a response only to be told that another department is investigating the issue, but no update has been received? Or perhaps you’ve contacted a company to make a complaint but have been passed from...

Three steps for successful SMB communications in 2024

Over the last year, the consumer landscape changed significantly. Regulations like the new Consumer Duty and proposed Data Protection and Digital Information Bill are pushing customers into the spotlight more than ever. It’s not just regulations that are changing – consumer expectations...

How organisations can act on the needs of their customers to set new standards for a great digital CX

As digital further dominates business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them. Added to this are teams’ limited ability to capture every customer friction, including small customer touchpoints...

Get ready for Gen Alpha: Why brands need to plan for the future now

Generation Alpha, those born between 2010 and 2025, may still be young, but they represent a future tidal wave for brands and marketers. This generation, the first to never know a world without smartphones and social media, will demand a...

3 practical strategies to help customer service agents overcome “The computer says no”

“Computer Says No” may be a phrase that most people in the UK associate with a comedy sketch, but it is a real and frustrating reality for contact centre agents. When resolving customer issues, agents usually follow a defined process, like a decision tree, where a system provides recommended steps to follow for customer resolution...

Are influencers relevant in the age of UGC?

Love it or hate it, we are living in the age of the influencer. Just look at the ongoing phenomenon of Love Island. With 1 million viewers tuning in to the recent Love Island All Stars final, the show’s impact extends far beyond the screen, turning many contestants into household names with...