Tag: Customer engagement

Most executives are unprepared to build strong personalisation strategies 

The majority of executives are ill-equipped to track about consumers’ preferences and behaviour online following Google’s plans to eliminate third-party cookies.  Research from Optimizely, which surveyed marketing, e-commerce and IT executives across six global markets found that a massive 97% were...

Elevating the travel experience: How omnichannel, personalised and proactive support drives customer satisfaction

The staycation era is well and truly over. Building on two years of sustained resurgence in international travel, a return to pre-pandemic levels of passenger volumes is on the cards for 2024. With global restrictions all but gone, and consumers browsing the widest choice of direct flight destinations seen since 2019, globe-trotting tourism is back. Yet the gathering momentum is likely to wrong-foot many travel providers, as they struggle to overcome both familiar and new obstacleswhile servicing significantly increased demand. With geopolitical tensions mounting, and extreme weather...

Explore how to collect – and act on – the right customer insights

Customer feedback can make or break a business. Yet, most companies still grapple with how to effectively collect and use customer insights. According to the CallMiner 2023 CX Landscape Report, the majority of teams still collect mostly solicited feedback (71% in 2023...

Rise of machine customers poses new CX headaches

Ever heard of a machine customer? Other than thinking about the Terminator movies, or possibly Westworld, not many people have. James Dodkins, CX evangelist and self-appointed ‘chief content officer’ at Pegasystems, believes that is all about to change. According to Dodkins,...

How to make self-service a success

This piece was co-authored by Michael Rendelman, Senior Specialist, Research, and Keith McIntosh, Senior Principal, Research in the Gartner Customer Service and Support Practice. Self-service has been regarded as a game-changer for customer service, but many organisations still struggle with low resolution rates. Customer service leaders...

Customer first: The loyalty and pricing unlock 

Consumers have mixed feelings about the economy. There is a sense of optimism as inflation has stabilised… But spending levels remain similar to previous quarters. Consumers are still trading down in search of better value and roughly one-third are continuing to monitor their expenses carefully.  This has put ‘brand promiscuity’ at an...

You have to listen to act: The power of customer feedback

Businesses who are not listening to customer feedback are in for a shock. With an increasingly volatile social landscape helping to fuel decreasing levels of satisfaction, consumers are demanding more from organisations. They are prepared to vote with their feet and take their spending power away from...

Reimagining the CMO Role: Empowering Growth in a Dynamic Market

In January, Fortune published an article that explored the ‘shrinking role of the CMO.’ The surrounding conversation, which called for the elimination of the Chief Marketing Officer, has stirred both concern, disappointment, and a ‘are we really here again’ attitude in the...

Empowering customer engagement in retail with RCS

Mobile commerce is experiencing a boom, projected to reach £100 billion in UK retail sales in 2024. With over 70% of UK adults considering mobile as essential for convenient online shopping, it is clear, at least to us, that retailers should focus on improving...

The customer demand for SMS messaging is here: What’s your personalisation strategy?

Gone are the days of calling a business, whether to make an appointment or place an order. Technology has revolutionised how we interact with brands, creating new channels to connect and, in turn, new communication preferences for customers.  And while SMS...