Tag: Customer Experience

Twilio Segment and AWS team up to redefine customer personalization 

Twilio has announced the public beta launch of Linked Audiences for Amazon Redshift. This will help Twilio Segment and AWS users create more dynamic, data-rich audiences, enhance customer profiles, and scale personalized marketing efforts.“This builds on our existing Segment and...

Market Harborough Building Society pushes CX to the top of its agenda

Typically, building societies aren’t considered seething hotbeds of change. But Market Harborough Building Society (MHBS) has been shredding stereotypes as it overhauled its company culture and put customer experience at the centre of its business.The catalyst for change was market...

Conversational commerce surges on Black Friday

Infobip recorded an impressive 3.4 billion customer interactions this Black Friday on its platform, marking a 26% year-over-year increase. Messaging channels like SMS, Email, and WhatsApp led the way, contributing 1.8 billion interactions, up from 1.7 billion in 2023.Rich Communication...

Liquid expectations reshaping entire industries

You’ve just enjoyed a seamless Amazon shopping experience. With one click, your order is placed, paid for, and enroute with real time tracking updates. Later, you apply for a personal loan at your bank, only to face a maze of...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

Amazon Connect elevates customer experience and loyalty with genAI

AWS has unveiled new generative AI features for Amazon Connect to help organizations enhance customer satisfaction through faster resolutions, proactive engagement, and seamless service delivery while reducing operational costs.A significant addition is an automated segmentation for proactive outreach, which allows...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences.The integration of GenAI aims to change how brands connect with their audiences. By...

This week in CX: what’s up with the global market?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve been looking at what’s shaking up the new world of hybrid work and how can brands stay relevant and why they need to rely on...

Building Loyalty in a World That Won’t Wait!

There I was, picking out my usual dinner treat after a long day, just like every night. But tonight, as I waited for my order, it struck me: I’ve developed an emotional connection with Careem Eats – a food delivery...

Reality Defender partners with TaskUs to combat deepfakes

Reality Defender has partnered with TaskUs to strengthen defences against AI-generated fraud and harmful content. This partnership will help TaskUs teams improve platform security and operational integrity.Reality Defender’s detection technology will integrate directly into TaskUs content moderation workflows via a...