Tag: Customer Experience

Banking on CRM to Keep Customers Saving

Customer Experience is an increasingly important task for any business, especially in retail banking. The sector is still working to repair its reputation in the wake of the financial crisis. New technology increases the avenues of engagement and customers are becoming...

Four ways to use five senses

A customer experience that’s a feast for the eyes – and the nose. Hollister’s unique sensory experience got Gaetan Germain thinking; how can companies utilise the five senses to differentiate their customer experience from their competitors? A visit to a Hollister clothing...

The Power of Content Marketing and the Opportunities for the Customer Experience

Content marketing, the marketing technique of systematically creating, distributing   and recycling relevant content to attract, engage, acquire and keep customers. 2012 felt like the year that content marketing as a...

Motivating customers to share and return via social media

Once customers have purchased from you online, they have made a clear investment in your brand, and are likely to feel positive – so what can you do with that positivity? From social media to search engine optimisation, online retailers are...

Whose Priority Do We Listen To?

The whole point of customer experience as a business topic is to reset priorities. The theory is crystal clear and the fundamental point is obvious. Yet personal experience tells us that many organisations remain off the pace. Why is that? The fact...

The Widening Gulf of Customer Experience

The term customer experience has in the past few years gained wide adoption. Its promise to drive business growth and the numerous stories of how successful organizations deliver an exceptional customer experience has made it one of the most used...

Listening to customers matters

Business software and services provider Sage is one of the UK’s biggest technology success stories. Launched by two entrepreneurs in Newcastle more than 30 years ago, today’s global FTSE100 business helps over six million customers around the world. Sage’s Jonathan...

Disney sprinkles some magic

Happy Disney fans have added own magic to tweet the brand to the top of the latest chart in the third UK Customer Experience Index (UKCEI) More than 500,000 tweets sent during May and June have been analysed for the Index...

Customer Experience Awards 2013

In the current economic climate we need all the help we can get and participating in the UK Customer Experience Awards 2013 could make all the difference to you and your organisation. Your involvement can be as a judge, sponsorship, or...

ECEW – an inspirational event

They came, they saw and they went away enlightened – that’s the verdict on the fifth annual European Customer Experience World event. Held on May 14 and 15 in London, the event offered a chance to dip into a wealth of...