Tag: Customer Experience

Cisco deploys gen AI to elevate customer experience

Cisco has revamped its customers’ digital experience with an extensive rollout of generative AI. The networking giant has quietly used artificial intelligence to build and train data science models to create predictive ‘next best experiences’. The team started blending generative AI into...

Cloud technology is the frontier for customer experience and personalisation

In an age where customers want hyper-personalised interactions, cloud technology is slowly becoming a key enabler for organisations that want to provide seamless, tailored experiences. Cloud-based tools are changing the way businesses communicate with consumers by enhancing real-time interaction and...

Forrester’s marketing and CX predictions for 2025: rising prices to erode brand loyalty by 25%

Forrester’s B2C Marketing & Customer Experience Predictions for 2025 suggest a significant shift in consumer behaviour as price sensitivity rises, leading to a projected 25% decline in brand loyalty. With inflation and economic uncertainty pushing consumers to rethink their spending...

AI-Powered post-purchase experiences on the rise in UK eCommerce

UK retailers are doubling down on AI to enhance the post-purchase experience. According to research from Scurri and IMRG, UK e-commerce businesses are rapidly adopting AI solutions to streamline and improve the customer journey after purchase. By 2025, AI will power...

65% of shoppers want holiday gifts from brands

The latest Snappy gifting report reveals that 65% of loyalty program members want to receive holiday gifts from their favourite brands, showing the growing role of gifting in customer engagement. This highlights that holiday gifts can significantly influence brand loyalty,...

Half of US consumers pledge brand loyalty beyond Black Friday

According to research by SAP Emarsys, half of U.S. consumers (50%) aim to remain loyal to the brands they shop from during Black Friday, extending their commitment well beyond the traditional shopping period. “Black Friday now spans multiple industries and channels,...

Nearly 80% of European drivers ready to embrace AI-powered voice assistants

According to the latest survey by SoundHound AI, nearly 80% of regular drivers are inclined to adopt voice assistants with generative AI capabilities in their vehicles if available. “Over the last 12 months of deployment, it’s become clear that those early...

Ageas CEO, Ant Middle honoured with Lifetime Achievement Award at UK Customer Experience Awards

Ant Middle, CEO of personal lines insurer, Ageas UK, picked up the Lifetime Achievement Award at the UK Customer Experience Awards, last night in London. Ant Middle was honoured at the biggest night for the CX sector in UK, for his...

Inflation impacts spooky spending, as 59% of Halloween shoppers cut back

A recent Lending Tree survey highlights that 59% of previous Halloween shoppers plan to cut back on their spending this year due to inflationary pressures. This trend is mainly noticeable among Gen Z consumers, who are the most likely to...

81% of consumers say safety is crucial when choosing where to shop

According to a recent survey by x-hoppers, 51% of 2,000 shoppers aged 18 and up prefer in-store shopping, rising to 62% among those aged 55 and older. Shoppers identified top priorities like customer service, inventory, and safety, revealing key trends...